Organic Search Engine Optimization is that part of Internet Marketing that focuses completely on the organic or natural results for a keyword phrase. As opposed, to paid search, this is also targeted for keyword phrases, organic search results are achieved or earned, not paid for. So, those on the top 3 pages of Google (98% of searchers don’t go past the 3rd page) have a great opportunity for “free” traffic; that is, no matter how many times the listing is clicked, it doesn’t cost the website any money. However, getting to the first page(s) is no small feat, particularly for keyword phrases with over 100K or even millions or tens of millions of competing pages. So, how do the Search Engines and particularly Google determine / rank for relevancy.
Tag Archives: Internet Marketing Services
SEO, Google Page Rank and the Richter Scale
Posted in Internet Marketing Services, Online Content Also tagged Google Page Rank, Google PR, Google SERPs, Internet Marketing, Page Rank, SEO Comments closed
SEO – The Absolute No-No’s
From what we continue to see from new clients that seek your assistance, it is clear the old and bad habits die hard when it comes to SEO (Search Engine Optimization). Here the absolute DON’T’S OF SEO:
Posted in Internet Marketing Services Also tagged Google, Internet Marketing, SEO, Website Optimization Comments closed
Internet Marketing – Just Part of the Revolution
Follow this list please -
1. Answering Machine
2. Voice Mail
3. Caller ID
4. VCR / Betamax
5. Cable TV
6. PC
7. National Do Not Call List / Directory
8. Cordless Phones
9. Cell Phones
10. Email Filters
11. Search Engines
12. Spam Filters
13. Pop-up Blockers
14. PDA’s
15. Video on Demand
16. DVR’s
17. Satellite Radio
18. Internet Radio
19. Podcasts
20. ITunes
21. GoToMeeting
22. iChat
23. Internet Marketing
24. SEO
25. RSS Feeds
26. Social Networks
Have you figured it out yet? What, you may ask? What the revolution is and what these listed items represent?
Posted in Internet Marketing Services, Online Content Also tagged Buyer Initiated Marketing, Facebook, Inbound Marketing, Individual Control, Individual Empowerment, Internet Marketing, LinkedIn, Marketing Revolution, SEO, Social Media, Twitter Comments closed
Transparency in SEO and Internet Marketing
The Internet, if nothing else, is a huge tool of measurement. Fundamentally, everything that occurs can be recorded and measured. This fact, in and of itself, makes Internet Marketing including all of its components and sub-specialties compelling for any serious marketer in the 21st century.
All pre-Internet and many current marketers surely are aware that if, for instance, you purchase a mailing list and then send out a mailer to an audience i.e. direct mail, the only thing you surely will know is how many responses you have to the first mailer; that is, if you track it which it often times isn’t. So, what you have here is a defined cost of marketing with relatively little visibility as to the results, the history , the ability to forecast leads, sales, profits. Consider the questions you absolutely cannot answer:
Posted in Internet Marketing Services, Online Content Also tagged Internet Marketing, Search Engine Optimization, Search Optimization, SEO, Social Media Optimization, Website Positioning, Website Statistics Comments closed
Internet Marketing, Social Media and Evolution
No, I am not going to write about “Survival of the Fittest,” “The Origin of the Species” or Charles Darwin. However, I think it’s time for a brief history lesson as a compass to the future. It’s a matter of connecting the dots. So check out this ever so brief timeline of the Internet, Internet Marketing and the winners online.
Early to mid ‘90’s – AOL dominates with Yahoo looming. In a way, AOL was the first important social community and with subscriptions numbering more than 32 million out of an estimated 100 million online, AOL “owned” the internet. Yahoo leaped onto the stage in the mid-90’s offering more in the way of content and a more “open” system not requiring any monthly fees and making a wide array of information and online functionalities available.
Posted in Internet Marketing Services, Online Content Also tagged Facebook, Internet Marketing, Search Engine Optimization, SEO, Social Media, Social Media Optimization, Twitter Comments closed
Internet Marketing: Especially in the Worst of Times
The Economy is bad, very bad. GDP was just reported at close to a -4% for the last quarter of 2008. Unemployment is above 7% and could hit the, previously unimaginable, double digits in 2009. We are hearing of massive layoffs everyday and 5 million Americans are on the roles of government unemployment, the highest in almost 30 years. Just last week, there were more than a half million first time unemployment claims.
Corporate Earnings have been dismal as in January more than 65% of the S&P 500 corporations reported. While Banking and Finance were the worst reporting massive losses for Q4-2008, earnings have plummeted or even disappeared across a broad sector of the economy.
Posted in Internet Marketing Services Also tagged Internet Marketing, Recesssion Marketing, Search Engine Optimization, SEO Comments closed
Internet Marketing – Using RSS for Your Great Content Stream
RSS (Really Simple Syndication) is an important tool to maximize interaction, loyalty and brand name awareness.
If your Search Engine Optimization process is resulting in great rankings, it is more than likely that you have a good steady stream of engaging and relevant content. Now that you’ve spent so much time and money getting the visitor to the site, you want them to remain aware and at the forefront of their minds over a long period of time.
Posted in Internet Marketing Services Also tagged Internet Marketing, Online Syndication, RSS, SEO, SEO Content, SEO Copywriting Comments closed
How to Track Phone Calls on a Website
This is one of the most common problems in SEO in measuring the success of an online marketing campaign. Most of the time, marketers can track clicks and all user interaction on the site including average time spent on site, pages viewed per visit, and the bounce rate. All these stats enable the marketer to make certain adjustments if elements of the marketing strategy are not functioning correctly. Data analysis is essential for a successful internet marketing strategy. But what do you do if you have the kind of business where your clients always want to call? They do not want to fill out a form, they do not want to send you an email, and they do not want to buy a product from you; they basically want to speak to you over the phone.
Posted in Internet Marketing Services, Online Content Also tagged Conversion Optimization, SEO, Track Phone Calls, Tracking Leads Comments closed
How do Press Releases Affect SEO and Brand Image?
Traditionally, public relations have always been a tool used by brands and big companies to enhance their image, increasing consumer awareness and sales. PR is still a big part of marketing and promotion for big companies like Coca Cola, Microsoft and Apple. As big as those names are, you would think that they have all the brand recognition they would ever want, right? Wrong! Why would they keep spending millions of dollars in PR to enhance a brand name, which is already at the top?
Posted in Internet Marketing Services Also tagged Branding, Internet Marketing, Internet Marketing Companies, Online Marketing, Press Releases, Press Releases and SEO, SEO Comments closed
Internet Marketing Services – 6-Point Checklist
Whether you are looking for Internet Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Search Management (Pay per Click or PPC), you need to make certain that the Internet Marketing Company you are interviewing includes or excludes the following:
I. Extensive Keyword Research – this is absolutely essential. If you don’t know which keywords have the best potential and have the greatest relevance, you will begin your internet marketing with a shaky foundation at best. Many think they know their keywords and they are almost always wrong. Few recognize how many variations of words and phrases are actually used by real people who are searching for their products and services. It is only through extensive research, using sophisticated tools and methods, can all keywords of value truly be identified and included in the online marketing plan, while those keywords with poor potential can be eliminated or deemphasized from the thrust of the plan.
Posted in Internet Marketing Services, Online Content Also tagged Internet Marketing, Internet Marketing Company, Search Engine Marketing, Search Engine Optimization, SEM, SEM Company, SEO, SEO Checklist, SEO Content, SEO Results Comments closed
Internet Marketing Tools to Stay Close to Customers
In recent writings, I have emphasized the importance of using efficient means of deploying precious marketing budget moneys during these tough economic times. Clearly, staying close to your customers, while always important, is even more so in such an environment. Internet Marketing again proves to be a valuable tool here.
Consider that 70% of adults are online as well as close to 98% of grade-schoolers. The internet is now truly mass media and clearly growing in usage as measured in percent of time spent online. A great deal of the growth in usage is due to increasingly large percentages of time spent “in the buying process.” Adults are spending 20+% of their time online while teens and other grade-schoolers are spending an astonishing 45-55% of their available time online.
Posted in Internet Marketing Services, Online Content Also tagged Email Marketing, Free Leads, Internet Marketing, Internet Marketing Tools, Online Marketing, Search Engine Optimization, SEO, Social Media, Viral Marketing, Website Optimization Comments closed
Internet Marketing – It’s About Accountability!
We are being reminded multiple times a day of how tough times are and how much tougher they will get. Unemployment is expected to rise even into the double digits during 2009. The Auto Industry is in an unimaginable mess. Our banking and financial systems are dysfunctional, not even trusting each other to lend between themselves. The federal government seems to lack planning, direction or even the understanding of how to deal with and address these issues effectively. Talk of recession, the worst one since the Great Depression, and even talk of another Great Depression are all part of the daily discussion. For business owners, large and small, marketing executives and managers , sales executives and representatives, these are formidable forces to be reckoned with and are the everyday challenges being faced in conducting business, particularly in the areas of planning and execution with precious sales and marketing budgets.
Posted in Internet Marketing Services Also tagged Branding, Google, Internet Marketing, Online Branding, PPC, Search Engines, Sponsored Search Comments closed