A new era of the internet has been brewing for some time now. A more visitor focused view has emerged which I credit to web 2.0 . Long is gone the build it and they will come framework, if it even existed. But as the internet evolves, there are still thousands upon thousands of websites still thinking in a backwards theory. The main reason for this is because most people think they can put up a website, sit back, relax and start counting their millions. Unfortunately this is not the case.For every 1 success story, there are at least 100 unsuccessful ventures which have not seen the promised millions. And on the internet, it is not different. In fact the ease of setting up a website has only multiplied the failure rate.

So, why is it that most websites do not succeed? We could ask the same question for any new business offline as well. The law of supply and demand is one factor but there is another underlining problem with most people’s thinking process when venturing into a new project.