by Duran Inci
Internet is a global portal. Access is no problem and one does not need a passport. Therefore, anybody can conduct business or market their products / services online. After the initial phase of Internet until the beginning of this century, Google re-arranged the focus by introducing advanced search. Imagine a TV channel or radio station or even a magazine where all marketing is targeted. Suddenly questions like the number or the percentage of a target audience would not require advanced research anymore. It definitely would be a blessing. With Google and the other major search engines, we have just that … a blessing.