So you have a client that is asking you to make many changes to his/her website based on conversion optimizations. What is conversion optimization you ask? Well according to Wikipedia (http://en.wikipedia.org/wiki/Conversion_optimization) “conversion optimization or conversion rate optimization is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers.”
The only problem is that your client is making changes based on her opinions. Changes that she thinks will work better… but they often don’t. To make matters worse, you hardly have any data you can analyze. The client isn’t allowing the tests enough time to run.
Software companies now have in their hands the opportunity to reach even more people as long as they partake in proper SEO (Search Engine Optimization) activities. This guide was compiled to show you some of the most important things that you can do to ensure that you’re doing just that.
What is your call to action? What is important to you? Is it a phone call, a sale or a form submission? It is not enough to show up at the top of search engines anymore, you must measure conversions to increase your return on investment (ROI). This comes through conversions. Whether it is sales or submissions that you are after, you need to track everything to determine if your methods are working. You always want to know where your sales are coming from There are a few ways to track your marketing progress on the internet. A helpful tool to install is Google Analytics.
A certified Google Adwords Specialist will help ensure that your PPC (Pay Per Click) campaign is accurate and effective. A well-developed and researched Adwords campaign may not only increase traffic, but also increase conversions and lead to a higher ROI (Return on Investment). There are several factors to consider when trying to determine which specialist or marketing firm to work with.
The most successful online businesses know that their achievements are predicated on several factors: a demanded product or service, a fully integrated
Even if you have the most successfully planned Internet marketing strategy and you execute it flawlessly, there is still a chance that your online business might fail. Next to optimizing your site, the single most important factor is your conversion rate. Simply put, this is the number of visitors to your site that make a purchase. 
Many mistakenly exclude conversions when evaluating SEO (