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><channel><title>Internet Marketing Articles &#187; guerilla marketing</title> <atom:link href="http://www.optimum7.com/internet-marketing/tag/guerilla-marketing/feed" rel="self" type="application/rss+xml" /><link>http://www.optimum7.com/internet-marketing</link> <description>Online Marketing Done Right</description> <lastBuildDate>Thu, 29 Jul 2010 20:07:22 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>What is Ambush Marketing?</title><link>http://www.optimum7.com/internet-marketing/sem/what-is-ambush-marketing.html</link> <comments>http://www.optimum7.com/internet-marketing/sem/what-is-ambush-marketing.html#comments</comments> <pubDate>Fri, 14 Aug 2009 13:52:46 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEM]]></category> <category><![CDATA[ambust marketing]]></category> <category><![CDATA[guerilla marketing]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[marketing strategy]]></category> <category><![CDATA[marketing technique]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=851</guid> <description><![CDATA[Ambush Marketing might be the sneakiest, most devious, and controversial forms of marketing. Despite all this, it can be very effective. Recently at the British Open Hugo Boss pulled off a great example of Ambush Marketing. They parked their sail boat off of the waters of Turnberry, Scotland where the tournament was being held. They seemed to be following Tiger Woods, which makes a lot of sense since he would be the one with the most air time. Problem was Hugo Boss wasn’t an official sponsor. Ambush marketing is a form of marketing in which a group takes advantage of an event (that is usually highly publicized, documented, and seen by many) but with no affiliation with the event and no fee is paid.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/what-is-ambush-marketing.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Guerilla Marketing</title><link>http://www.optimum7.com/internet-marketing/marketing/guerilla-marketing.html</link> <comments>http://www.optimum7.com/internet-marketing/marketing/guerilla-marketing.html#comments</comments> <pubDate>Wed, 10 Jun 2009 14:10:15 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Marketing]]></category> <category><![CDATA[Alternative marketing]]></category> <category><![CDATA[Ambient marketing]]></category> <category><![CDATA[buzz marketing]]></category> <category><![CDATA[experimental marketing]]></category> <category><![CDATA[Grassroots marketing]]></category> <category><![CDATA[guerilla]]></category> <category><![CDATA[guerilla marketing]]></category> <category><![CDATA[jay conrad levinson]]></category> <category><![CDATA[Presence marketing]]></category> <category><![CDATA[promotions]]></category> <category><![CDATA[shock marketing]]></category> <category><![CDATA[The Guerrilla Marketing Handbook]]></category> <category><![CDATA[undercover marketing]]></category> <category><![CDATA[viral]]></category> <category><![CDATA[Viral Marketing]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=600</guid> <description><![CDATA[Guerilla Marketing is a form of marketing through which consumers are targeted in places where they least expect.  The term guerilla is taken from "guerilla warfare" which is characterized by unexpected attacks and ambushes when and where the enemy least expects it.   *-In the marketing world, guerilla marketing is one of the most creative ways to advertise products and services.  There are many different ways one can use guerilla marketing on numerous platforms; I am surprised more companies have not caught on.  People remember things that surprise them and make them feel out of place.  Guerilla marketing is demonstrated on the streets targeting high concentrations of pedestrian traffic, roads and highways in highly trafficked locations, and even online; but all guerilla marketing locations appear  where people do not expect to be marketed to. Guerilla marketing is not meant to sell, just to spark a thought or idea that can lead one to want to buy.  Like our COO Duran Inci always says "Nobody likes to be sold, but everyone likes to buy."]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/marketing/guerilla-marketing.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The Definition of Viral Marketing</title><link>http://www.optimum7.com/internet-marketing/sem/the-definition-of-viral-marketing.html</link> <comments>http://www.optimum7.com/internet-marketing/sem/the-definition-of-viral-marketing.html#comments</comments> <pubDate>Thu, 14 May 2009 14:51:55 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEM]]></category> <category><![CDATA[buzz marketing]]></category> <category><![CDATA[guerilla marketing]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[marketing strategies]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[Twitter]]></category> <category><![CDATA[Viral Marketing]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=435</guid> <description><![CDATA[Viral Marketing is somewhat of a new strategy, being coined within the last 12 years.  The interesting thing about viral marketing is that it uses people as a medium to pass on a certain message.  The strategies come into play when people are being engaged through the message.  A good example of for viral marketing is the forward messages you get in the form of text messages and email.  One day someone thought of the idea to attach a meaning to the context, forward it to all of his or her contacts, and request that they forward it as well.  Eventually this message reached thousands of people.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/the-definition-of-viral-marketing.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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