<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Internet Marketing Articles &#187; guerilla marketing</title>
	<atom:link href="http://www.optimum7.com/internet-marketing/tag/guerilla-marketing/feed" rel="self" type="application/rss+xml" />
	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
	<lastBuildDate>Fri, 03 Feb 2012 17:03:09 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	
		<item>
		<title>What is Ambush Marketing?</title>
		<link>http://www.optimum7.com/internet-marketing/sem/what-is-ambush-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/what-is-ambush-marketing.html#comments</comments>
		<pubDate>Fri, 04 Nov 2011 14:45:46 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[ambust marketing]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing technique]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=851</guid>
		<description><![CDATA[In 1984, the Olympics became a self-sustaining entity when the International Olympics Committee (IOC) put on its first games that did not require public funding. They accomplished this by offering lucrative sponsorship contracts that provided exclusive rights to "official sponsors." Unknowingly, they also gave birth to new advertising strategy known as "Ambush Marketing."]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/what-is-ambush-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guerilla Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/marketing/guerilla-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/marketing/guerilla-marketing.html#comments</comments>
		<pubDate>Wed, 10 Jun 2009 14:10:15 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Alternative marketing]]></category>
		<category><![CDATA[Ambient marketing]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[experimental marketing]]></category>
		<category><![CDATA[Grassroots marketing]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[jay conrad levinson]]></category>
		<category><![CDATA[Presence marketing]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[shock marketing]]></category>
		<category><![CDATA[The Guerrilla Marketing Handbook]]></category>
		<category><![CDATA[undercover marketing]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=600</guid>
		<description><![CDATA[Guerilla Marketing is a form of marketing through which consumers are targeted in places where they least expect.  The term guerilla is taken from "guerilla warfare" which is characterized by unexpected attacks and ambushes when and where the enemy least expects it.   *-In the marketing world, guerilla marketing is one of the most creative ways to advertise products and services.  There are many different ways one can use guerilla marketing on numerous platforms; I am surprised more companies have not caught on.  People remember things that surprise them and make them feel out of place.  Guerilla marketing is demonstrated on the streets targeting high concentrations of pedestrian traffic, roads and highways in highly trafficked locations, and even online; but all guerilla marketing locations appear  where people do not expect to be marketed to. Guerilla marketing is not meant to sell, just to spark a thought or idea that can lead one to want to buy.  Like our COO Duran Inci always says "Nobody likes to be sold, but everyone likes to buy."]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/marketing/guerilla-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Definition of Viral Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/sem/the-definition-of-viral-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/the-definition-of-viral-marketing.html#comments</comments>
		<pubDate>Thu, 14 May 2009 14:51:55 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=435</guid>
		<description><![CDATA[Viral Marketing is somewhat of a new strategy, being coined within the last 12 years.  The interesting thing about viral marketing is that it uses people as a medium to pass on a certain message.  The strategies come into play when people are being engaged through the message.  A good example of for viral marketing is the forward messages you get in the form of text messages and email.  One day someone thought of the idea to attach a meaning to the context, forward it to all of his or her contacts, and request that they forward it as well.  Eventually this message reached thousands of people.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/the-definition-of-viral-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

