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	<title>Internet Marketing Articles &#187; Google SERPs</title>
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	<description>Online Marketing Done Right</description>
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		<title>Education Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/advertising/education-internet-marketing.html</link>
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		<pubDate>Thu, 29 Sep 2011 01:44:36 +0000</pubDate>
		<dc:creator>Jose</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Content Management Systems]]></category>
		<category><![CDATA[education seo]]></category>
		<category><![CDATA[Google SERPs]]></category>
		<category><![CDATA[seo for learning institutions]]></category>
		<category><![CDATA[SERPS]]></category>
		<category><![CDATA[user friendly cms]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5537</guid>
		<description><![CDATA[Internet Marketing has permeated our culture at lightning speed. The education sector is no different. Schools and universities must use SEO as a part of their branding strategy as much as anything else. In fact, things like online social proof (how people look to their social network for trusted advice) apply more to universities than almost any other business sector. ]]></description>
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		<title>Google Maps Appear on Top of Google</title>
		<link>http://www.optimum7.com/internet-marketing/search-engines/google-maps-appear-on-top-of-google.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engines/google-maps-appear-on-top-of-google.html#comments</comments>
		<pubDate>Thu, 03 Feb 2011 19:10:12 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[Google SERPs]]></category>
		<category><![CDATA[Local Businesses]]></category>
		<category><![CDATA[local ranking algorithms]]></category>
		<category><![CDATA[local searches]]></category>
		<category><![CDATA[rankings]]></category>
		<category><![CDATA[SERPS]]></category>
		<category><![CDATA[top of google]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3639</guid>
		<description><![CDATA[One of the best tools that Google has recently introduced to help boost local searches is the addition of Google Maps pinpointing local listings on the top of the search results page.]]></description>
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		<title>How Google’s New Algorithm Will Affect SEO</title>
		<link>http://www.optimum7.com/internet-marketing/search-engines/how-google%e2%80%99s-new-algorithm-will-affect-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engines/how-google%e2%80%99s-new-algorithm-will-affect-seo.html#comments</comments>
		<pubDate>Fri, 12 Mar 2010 18:01:56 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Algorithm]]></category>
		<category><![CDATA[Google SERPs]]></category>
		<category><![CDATA[Indexing]]></category>
		<category><![CDATA[keyword density]]></category>
		<category><![CDATA[load time]]></category>
		<category><![CDATA[Page Rank]]></category>
		<category><![CDATA[paid links]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERPS]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1984</guid>
		<description><![CDATA[Recent changes in Google's search engine algorithm have affected how pages show up in SERPs. Few outside of the tech literati understand precisely how these changes were set up or exactly how they work, but the changes are pretty evident, and will require some rethinking by SEO marketers. Here are some things that are coming into play with the new Google algorithm:]]></description>
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		<title>Internet Marketing with PPC</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/internet-marketing-with-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/internet-marketing-with-ppc.html#comments</comments>
		<pubDate>Thu, 29 Oct 2009 20:58:08 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google SERPs]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[Quality Score]]></category>
		<category><![CDATA[Search Engine Results Pages]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1237</guid>
		<description><![CDATA[One of the most effective ways to advertise your online business is by utilizing Pay per Click (PPC) advertising. Under this model of advertising, payment is made only when a user clicks on one of your ads. These ads are typically keyword targeted and there placement is based mainly on the bidding position (the amount you are willing to pay for the click) and the historical performance of your ad (Quality Score). PPC can be an excellent way to increase visibility and locate new customers. Learning to effectively use PPC marketing can have a huge impact on your bottom line.]]></description>
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		<title>SEO, Google Page Rank and the Richter Scale</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles-content/seo-google-page-rank-and-the-richter-scale.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles-content/seo-google-page-rank-and-the-richter-scale.html#comments</comments>
		<pubDate>Wed, 11 Mar 2009 21:45:24 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Google Page Rank]]></category>
		<category><![CDATA[Google PR]]></category>
		<category><![CDATA[Google SERPs]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Page Rank]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=193</guid>
		<description><![CDATA[Organic Search Engine Optimization is that part of Internet Marketing that focuses completely on the organic or natural results for a keyword phrase.  As opposed, to paid search, this is also targeted for keyword phrases, organic search results are achieved or earned, not paid for.  So, those on the top 3 pages of Google (98% of searchers don't go past the 3rd page) have a great opportunity for "free" traffic; that is, no matter how many times the listing is clicked, it doesn't cost the website any money.  However, getting to the first page(s) is no small feat, particularly for keyword phrases with over 100K or even millions or tens of millions of competing pages.  So, how do the Search Engines and particularly Google determine / rank for relevancy.]]></description>
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