Tag Archives: Google SERPs

Education Internet Marketing

By Jose | Published: September 28, 2011

Education Internet Marketing; How Schools, Universities, and Educational Centers Use Search Engine Optimization

Internet Marketing has permeated our culture at lightning speed. The education sector is no different. Schools and universities must use SEO as a part of their branding strategy as much as anything else. In fact, things like online social proof (how people look to their social network for trusted advice) apply more to universities than almost any other business sector.

Let’s face it; the yellow pages are an antiquity at this point. If someone wants to find you, they will hop on their computer or their Smartphone and look for you. If you don’t show up, the next guy will.

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Google Maps Appear on Top of Google

By melissa | Published: February 3, 2011

One of the best tools that Google has recently introduced to help boost local searches is the addition of Google Maps pinpointing local listings on the top of the search results page.

This helpful function will show a user in one glance which service provider is nearest to them. In the past, local businesses looking to rank high on SERPs have seen their efforts eaten away by national chains with deep pockets. However, the combination of:

1.       targeted SEO that highlights the local nature of your business,

2.       the appearance of local businesses showing up on Google Maps in a prominent place in SERPs,

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How Google’s New Algorithm Will Affect SEO

By melissa | Published: March 12, 2010

Recent changes in Google’s search engine algorithm have affected how pages show up in SERPs. Few outside of the tech literati understand precisely how these changes were set up or exactly how they work, but the changes are pretty evident, and will require some rethinking by SEO marketers. Here are some things that are coming into play with the new Google algorithm:

  • Fast Indexing
    With the introduction of Google Caffeine, there will be no more “sandbox”. The indexing time frame is down to about 15 minutes now if you have a dynamic sitemap submitted to Google Webmaster Tools. This means that unique, steady content will take even more precedence in search engine rankings.

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Internet Marketing with PPC

By melissa | Published: October 29, 2009

Internet Marketing with PPCOne of the most effective ways to advertise your online business is by utilizing Pay per Click (PPC) advertising. Under this model of advertising, payment is made only when a user clicks on one of your ads. These ads are typically keyword targeted and there placement is based mainly on the bidding position (the amount you are willing to pay for the click) and the historical performance of your ad (Quality Score). PPC can be an excellent way to increase visibility and locate new customers. Learning to effectively use PPC marketing can have a huge impact on your bottom line.

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SEO, Google Page Rank and the Richter Scale

By Arthur | Published: March 11, 2009

Organic Search Engine Optimization is that part of Internet Marketing that focuses completely on the organic or natural results for a keyword phrase.  As opposed, to paid search, this is also targeted for keyword phrases, organic search results are achieved or earned, not paid for.  So, those on the top 3 pages of Google (98% of searchers don’t go past the 3rd page) have a great opportunity for “free” traffic; that is, no matter how many times the listing is clicked, it doesn’t cost the website any money.  However, getting to the first page(s) is no small feat, particularly for keyword phrases with over 100K or even millions or tens of millions of competing pages.  So, how do the Search Engines and particularly Google determine / rank for relevancy.

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