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	<title>Internet Marketing Articles &#187; Google Content Network</title>
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	<description>Online Marketing Done Right</description>
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		<title>PPC Services</title>
		<link>http://www.optimum7.com/internet-marketing/sem/ppc-services.html</link>
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		<pubDate>Mon, 20 Jun 2011 20:47:06 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Content Network]]></category>
		<category><![CDATA[google ppc services]]></category>
		<category><![CDATA[increase conversion rates]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[pay per click services]]></category>
		<category><![CDATA[ppc services]]></category>
		<category><![CDATA[Quality Score]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4433</guid>
		<description><![CDATA[A popular way for many businesses to advertise on the Internet is by using the Pay Per Click (PPC) method. Advertisers use this approach to drive traffic to their website, and each time a user clicks the link to their website from a search engine, the advertiser pays the search engine. Google is a leader in the successful use of this advertising model, and Google Adwords is a pay per click service that businesses pay only if a person clicks on an advertisement that appears next to relevant search results in Google. A major selling point of Adwords is that businesses can advertise using this service regardless of budget.]]></description>
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		<title>Paid Search Engine Marketing Pricing</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/paid-search-engine-marketing-pricing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/paid-search-engine-marketing-pricing.html#comments</comments>
		<pubDate>Thu, 24 Jun 2010 16:32:15 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Banner Ads]]></category>
		<category><![CDATA[Google Content Network]]></category>
		<category><![CDATA[paid campaigns]]></category>
		<category><![CDATA[Paid Search Engine Marketing]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[Pricing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2616</guid>
		<description><![CDATA[Deciding to add a paid search engine campaign to your online marketing plan is one of the fastest ways to get found online. The world of pay per click advertising can seem confusing and overwhelming. From different plans, to the process of bidding, some online business owners quickly fall into a money drain simply because they do not have the time or knowledge to properly plan and execute a Paid Search Marketing plan. Understanding how paid campaigns work, the different options available and even paid search engine marketing pricing can help you put together a campaign that will be successful and profitable.]]></description>
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		<title>How Does Pay Per Click Work?</title>
		<link>http://www.optimum7.com/internet-marketing/roi/how-does-pay-per-click-work.html</link>
		<comments>http://www.optimum7.com/internet-marketing/roi/how-does-pay-per-click-work.html#comments</comments>
		<pubDate>Thu, 06 May 2010 19:27:41 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[ROI]]></category>
		<category><![CDATA[bid management]]></category>
		<category><![CDATA[Bid-based pay per click]]></category>
		<category><![CDATA[Click Fraud]]></category>
		<category><![CDATA[flat-rate PPC]]></category>
		<category><![CDATA[Google Content Network]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Pay per Click Strategy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2335</guid>
		<description><![CDATA[In short, "pay per click" is an Internet advertising model where advertisers only pay when their ad is actually clicked. Typically, advertisers will bid on keywords or phrases relevant to their target market. PPC can also use the "affiliate" model, where financial incentives (a percentage of revenue) are offered to affiliated partner sites that host the ads. Google Content Network is a good example of this. The system is actually pay-for-performance as far as affiliates are concerned; if they don't generate clicks or impressions, there's no cost to the merchant. Sponsored links will show up next to or above organic results on search engines, along with relevant content or search results. Thus, the actual cost per click will vary according to the demand for the keyword and the search engine itself (pricing models differ). Google and others have automated systems to head off abusive clicks from competitors and other types of click fraud.]]></description>
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		<title>Google Adwords Content Network Is a Gold Mine!</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/google-adwords-content-network-is-a-gold-mine.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/google-adwords-content-network-is-a-gold-mine.html#comments</comments>
		<pubDate>Sat, 11 Oct 2008 18:14:00 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Content Network]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[Small Business SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=62</guid>
		<description><![CDATA[A lot of Pay per Click Gurus tell clients not use the Google's Content Network because it is filled with Made for Adsense sites and click fraud, which is a huge issue. However, the same Gurus do not say anything about the content network not being able to generate targeted traffic, but it does.]]></description>
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