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	<title>Internet Marketing Articles &#187; Google Analytics</title>
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	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
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		<item>
		<title>SEO Value for Businesses and Clients</title>
		<link>http://www.optimum7.com/internet-marketing/seo/seo-value-for-businesses-and-clients.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/seo-value-for-businesses-and-clients.html#comments</comments>
		<pubDate>Tue, 10 Jan 2012 16:39:38 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[keyword ranking]]></category>
		<category><![CDATA[seo business]]></category>
		<category><![CDATA[seo reporting]]></category>
		<category><![CDATA[seo value building]]></category>
		<category><![CDATA[seo value getting]]></category>
		<category><![CDATA[seo value profiles]]></category>
		<category><![CDATA[seo value social media]]></category>
		<category><![CDATA[seo value twitter]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=6716</guid>
		<description><![CDATA[If you are an Internet Marketing Company and you are providing Search Engine Optimization (SEO) services, the actual real value that you are providing may not be nearly as obvious to your clients as it may be to you. Professional SEO Companies are constantly working on dozens upon dozens of processes involving onsite and offsite SEO all focused on increasing rankings and traffic to their clients’ websites. At the same time you are monitoring and measuring progress using analytical tools of all kinds including Google Analytics, Omniture, SEOMOZ, SpyFu and there are literally hundreds of others. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Content Management</title>
		<link>http://www.optimum7.com/internet-marketing/copywriting/seo-content-management.html</link>
		<comments>http://www.optimum7.com/internet-marketing/copywriting/seo-content-management.html#comments</comments>
		<pubDate>Fri, 19 Aug 2011 21:30:25 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[google keyword tool]]></category>
		<category><![CDATA[keyword performance]]></category>
		<category><![CDATA[Long Tailed Keywords]]></category>
		<category><![CDATA[ranktracker]]></category>
		<category><![CDATA[search volume]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[syndication]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5021</guid>
		<description><![CDATA[Whether you are implementing SEO processes in-house or outsourcing to an Internet Marketing Firm, content management is a large part of managing a successful SEO Campaign. Content creation and syndication is important for backlinking and generating traffic to your website. The more aggressive your campaign is, the more prepared you must be to properly track the effects of your content on your site’s SEO results. When it comes to content management, all steps in the process must be executed well and planned carefully. A foolproof system will allow you to track the process from beginning to end and will help you expand your content management efforts as your content needs grow.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/copywriting/seo-content-management.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dynamic Google Analytics Event Tracking for WordPress</title>
		<link>http://www.optimum7.com/internet-marketing/web-development/dynamic-google-analytics-event-tracking-for-wordpress.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-development/dynamic-google-analytics-event-tracking-for-wordpress.html#comments</comments>
		<pubDate>Fri, 19 Aug 2011 21:08:24 +0000</pubDate>
		<dc:creator>Jenny</dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[functions.php]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[google analytics event tracking]]></category>
		<category><![CDATA[jQuery]]></category>
		<category><![CDATA[plugins]]></category>
		<category><![CDATA[tracking code]]></category>
		<category><![CDATA[ui elements]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5018</guid>
		<description><![CDATA[What Is Analytics Event Tracking?

Event tracking is a method made available by Google Analytics using the ga.js tracking code. It is used to track custom user activity with UI elements, known as “Events”. With Event Tracking, the total number of pageviews is never skewed–as is the case when using urchin.js to track user activity. Event Tracking provides for hierarchical organization of events into Categories, Actions, and Labels.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-development/dynamic-google-analytics-event-tracking-for-wordpress.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Local PPC (Pay per Click) Advertising</title>
		<link>http://www.optimum7.com/internet-marketing/local-search-marketing/local-ppc-advertising.html</link>
		<comments>http://www.optimum7.com/internet-marketing/local-search-marketing/local-ppc-advertising.html#comments</comments>
		<pubDate>Mon, 06 Jun 2011 12:16:14 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Local Search Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[local advertising]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[pay per click campaign]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ppc advertising]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4326</guid>
		<description><![CDATA[One of the most misunderstood forms of marketing on the Internet is pay per click advertising (PPC advertising or just PPC). People see the word "pay" and immediately assume "ripoff." However, as a form of marketing that has proven over and over again with many companies its ability to bring results, the pay per click advertising model deserves a serious look for any business person worth his or her salt.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/local-search-marketing/local-ppc-advertising.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measuring Conversions</title>
		<link>http://www.optimum7.com/internet-marketing/google-analytics/measuring-conversions.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-analytics/measuring-conversions.html#comments</comments>
		<pubDate>Thu, 02 Jun 2011 21:06:42 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[increase conversions]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[match type]]></category>
		<category><![CDATA[measuring conversions]]></category>
		<category><![CDATA[omniture]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[search queries]]></category>
		<category><![CDATA[Split Testing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4320</guid>
		<description><![CDATA[What is your call to action? What is important to you? Is it a phone call, a sale or a form submission? It is not enough to show up at the top of search engines anymore, you must measure conversions to increase your return on investment (ROI). This comes through conversions. Whether it is sales or submissions that you are after, you need to track everything to determine if your methods are working. You always want to know where your sales are coming from There are a few ways to track your marketing progress on the internet. A helpful tool to install is Google Analytics.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-analytics/measuring-conversions.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing on the Internet</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/marketing-on-the-internet.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/marketing-on-the-internet.html#comments</comments>
		<pubDate>Mon, 25 Apr 2011 21:06:02 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[analytical tools]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[google trends]]></category>
		<category><![CDATA[marketing on internet]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4041</guid>
		<description><![CDATA[Most market their goods and services online since the internet opens the possibilities of success to a vast and ever-expanding market. Businesses are becoming more prevalent on the internet as buyers are becoming more and more internet savy. In order to be a profitable business, you must inhibit the demand from the consumers.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/marketing-on-the-internet.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing Review</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-management/internet-marketing-review.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-management/internet-marketing-review.html#comments</comments>
		<pubDate>Thu, 21 Apr 2011 20:25:31 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Management]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Webmaster Tools]]></category>
		<category><![CDATA[Internet Marketing Companies]]></category>
		<category><![CDATA[internet marketing review]]></category>
		<category><![CDATA[Internet Marketing Tools]]></category>
		<category><![CDATA[internet success]]></category>
		<category><![CDATA[Search Engine Friendly]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4030</guid>
		<description><![CDATA[There are many tools claiming to assist in offering you internet success and it might be overwhelming for someone looking to start an internet business. It's important to know how to differentiate the great resources and tools from the weak.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-management/internet-marketing-review.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing Tips</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-management/internet-marketing-tips.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-management/internet-marketing-tips.html#comments</comments>
		<pubDate>Fri, 15 Apr 2011 19:40:05 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Management]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[compete.com]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[internet marketing success]]></category>
		<category><![CDATA[internet marketing tips]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[search engine optimizing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Spyfu]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4009</guid>
		<description><![CDATA[Internet is the new craze. It seems that most people are taking to the internet as a way to buy and sell products and services. Selling and buying online allows for a vast pool of deals and options. Gone are the days of only marketing to those near you geographically. Now you must create a marketing campaign to serve the world. This is not impossible to do. All it takes is a little “know how,” strategy, and realistic goals. With this few things in place you can achieve great internet marketing success. Seems too good to be true? It doesn’t have to be. Check out these internet marketing tips below to get you on your way:]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-management/internet-marketing-tips.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Does Internet Marketing Work?</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-management/how-does-internet-marketing-work.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-management/how-does-internet-marketing-work.html#comments</comments>
		<pubDate>Thu, 14 Apr 2011 19:27:05 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Management]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[Internet Marketing Tools]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Friendly]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[site building tool]]></category>
		<category><![CDATA[User Friendly]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4001</guid>
		<description><![CDATA[Internet marketing is proving to be the major marketing platform of this day and age. When attempting to come up with a marketing plan to grow a business, many rely on the internet as their one stop shop. There are vital steps that must be taken when implementing a successful internet campaign. The important thing to remember is that staying “in the know” in terms of the new developments and strategies associated with internet marketing are of great importance as the industry is constantly and rapidly evolving. Just when you think you’ve gotten a hold on internet marketing, there is a new and improved fundamental development to assess and hopefully perfect within your campaign.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-management/how-does-internet-marketing-work.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top SEO (Search Engine Optimization) Tools</title>
		<link>http://www.optimum7.com/internet-marketing/seo/top-seo-search-engine-optimization-tools.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/top-seo-search-engine-optimization-tools.html#comments</comments>
		<pubDate>Tue, 29 Mar 2011 20:04:04 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[competitive research]]></category>
		<category><![CDATA[google adwords tool]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Webmaster Tools]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[raventools]]></category>
		<category><![CDATA[search engine optimization tools]]></category>
		<category><![CDATA[Spyfu]]></category>
		<category><![CDATA[top seo tools]]></category>
		<category><![CDATA[wordtracker]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3911</guid>
		<description><![CDATA[You’re constantly hearing about the importance of Search Engine Optimization (SEO) tools. You understand what successful SEO can mean for your business and you are also aware of the harm that can be done to a thriving business with the absence of SEO. You are all about success but success takes time and resources.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/top-seo-search-engine-optimization-tools.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Research Online &#8211; Internet Research</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/marketing-research-online-internet-research.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/marketing-research-online-internet-research.html#comments</comments>
		<pubDate>Tue, 12 Oct 2010 03:17:20 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Webmaster Tools]]></category>
		<category><![CDATA[internet research]]></category>
		<category><![CDATA[keyword tools]]></category>
		<category><![CDATA[market research online]]></category>
		<category><![CDATA[Online Marketing Research]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3129</guid>
		<description><![CDATA[Every marketing plan is based on solid research. This holds true in the world of glossy magazines ads as well as the online world. For those business owners focusing on developing their online presence, online market research is critical. Investors and entrepreneurs must execute this research before dedicating funds to an online business project.   Whether you choose to perform the research yourself or engage the services of a professional, be sure these areas are covered;]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/marketing-research-online-internet-research.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Improve Your Landing Pages</title>
		<link>http://www.optimum7.com/internet-marketing/conversion-optimization/how-to-improve-your-landing-pages.html</link>
		<comments>http://www.optimum7.com/internet-marketing/conversion-optimization/how-to-improve-your-landing-pages.html#comments</comments>
		<pubDate>Thu, 30 Sep 2010 01:13:05 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[A/B Testing]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[multi-variable testing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3061</guid>
		<description><![CDATA[Your landing page is the first thing your visitor sees after clicking an organic or paid (sponsored) listing.  5 seconds on a landing page  is how long it takes for someone to leave a site if they feel they are not seeing what they were searching for and what they hoped to see.  Just consider what you would do if you were watching TV, clicked on ESPN but got the Weather Channel; how many seconds would it take you to change the channel?  Your landing pages are no different.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/conversion-optimization/how-to-improve-your-landing-pages.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Managed Search Engine Marketing Services</title>
		<link>http://www.optimum7.com/internet-marketing/sem/managed-search-engine-marketing-services.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/managed-search-engine-marketing-services.html#comments</comments>
		<pubDate>Fri, 20 Aug 2010 19:03:11 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Internet Marketing Company]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Marketing Services]]></category>
		<category><![CDATA[SEM strategies]]></category>
		<category><![CDATA[Sponsored Search]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2891</guid>
		<description><![CDATA[Search Engine Marketing (SEM) is all about improving the visibility and the business performance of a website with primary focus on the major search engines. SEM is an inclusive term that encompasses SEO (Search Engine Optimization) and PPC (Pay per Click) Management. While we have written quite extensively about each of these major areas, including the myriad of processes and steps unique to each, here we will discuss them as part of an overall comprehensive Search Engine Marketing Strategy. At Optimum7 we have documented with exhaustive detail those processes and steps we follow to generate the results we achieve on behalf for our clients.  It starts by having an Execution Plan and a Schedule of Implementation for that plan.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/managed-search-engine-marketing-services.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing Strategies</title>
		<link>http://www.optimum7.com/internet-marketing/advertising/internet-marketing-strategies.html</link>
		<comments>http://www.optimum7.com/internet-marketing/advertising/internet-marketing-strategies.html#comments</comments>
		<pubDate>Wed, 09 Jun 2010 19:29:57 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2532</guid>
		<description><![CDATA[Internet Marketing Strategies are all about selling more online.  Whether you are seeking to sell products that are shipped to online buyers, get new leads for sales follow-up, selling specialized services involving a sign-up for a license or any other conversion mechanism that transforms a visitor to a customer or client, you are seeking expand your sales and your bottom line.  In the brick and mortar world your marketing strategy is focused on the same objective.  You seek to do this by being visible, by being easily found, by being easily accessible.  Online marketing requires the same objectives, however, the achievement of those objectives largely centers on unique Internet Marketing Strategies.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/advertising/internet-marketing-strategies.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why Conversion Optimization Works</title>
		<link>http://www.optimum7.com/internet-marketing/conversion-optimization/why-conversion-optimization-works.html</link>
		<comments>http://www.optimum7.com/internet-marketing/conversion-optimization/why-conversion-optimization-works.html#comments</comments>
		<pubDate>Sun, 18 Apr 2010 22:29:46 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[how to increase conversion rates]]></category>
		<category><![CDATA[how to increase leads]]></category>
		<category><![CDATA[Increasing Conversions]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2160</guid>
		<description><![CDATA[So, you have put in the time, done the research and completed the perfect optimization plan for your website. You have been noticing a steady rise of your site on the major search engine result pages and are even receiving an increased flow of visitors to your website; but you are not making that much more money! What’s up? Simply put, you are not converting as many customers as you should be, and it's time for a new kind of optimization:  conversion optimization.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/conversion-optimization/why-conversion-optimization-works.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Most Important Google Analytics Elements</title>
		<link>http://www.optimum7.com/internet-marketing/google-analytics/most-important-google-analytics-elements.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-analytics/most-important-google-analytics-elements.html#comments</comments>
		<pubDate>Wed, 07 Apr 2010 02:02:37 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO consulting firm]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2069</guid>
		<description><![CDATA[Google Analytics is a set of free tools offered by Google. They allow website owners to view detailed statistics about their websites and how viewers use them. Information is also available regarding where web traffic comes from. Because it is free, easy to use and simple to acquire, everyone with a website should be using it. While Google Analytics is loaded with features, there are several features that stand above the rest.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-analytics/most-important-google-analytics-elements.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Analyzing Your SEO Results</title>
		<link>http://www.optimum7.com/internet-marketing/google-analytics/analyzing-your-seo-results.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-analytics/analyzing-your-seo-results.html#comments</comments>
		<pubDate>Fri, 05 Mar 2010 18:52:07 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO efforts]]></category>
		<category><![CDATA[SEO Results]]></category>
		<category><![CDATA[Traffic Sources]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1894</guid>
		<description><![CDATA[Any website owner who seeks to drive traffic by gaining search engine visibility, certainly has used at least some SEO (Search Engine Optimization) techniques and strategies.  SEO is an ongoing process and which consist of different elements that everyone can take advantage of. However, the structure of the execution process is what differentiates a successful SEO campaign.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-analytics/analyzing-your-seo-results.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Start with SEO</title>
		<link>http://www.optimum7.com/internet-marketing/seo/how-to-start-with-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/how-to-start-with-seo.html#comments</comments>
		<pubDate>Fri, 12 Feb 2010 20:00:54 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Meta Description]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO Content]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1832</guid>
		<description><![CDATA[Any website owner or marketer knows that a website must be found to be seen. This involves internet marketing, in particular, Search Engine Optimization (SEO).  SEO is that set of processes that collectively work to increase website visibility by increasing search engine rankings.  From keywords and article marketing to blogging and directories, many people new to the world of optimization are overwhelmed, and unsure just where to start.  The process can be complicated and time consuming, but by breaking it down into easy to digest tasks, beginning your SEO campaign doesn’t have to be daunting – in fact, it can be fun.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/how-to-start-with-seo.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Getting the Most Out of PPC</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/getting-the-most-out-of-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/getting-the-most-out-of-ppc.html#comments</comments>
		<pubDate>Mon, 11 Jan 2010 10:03:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Negative keywords]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Organic SEO]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[seo campaign]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1554</guid>
		<description><![CDATA[One of the most popular online advertising methods is Pay per Click, or PPC. Using this method, advertisers only pay when a user clicks on their ad, and is redirected to their site. Many web site owners use this method because it is an economical way to reach targeted customers right away, rather than waiting for months via an organic SEO campaign. The cost of PPC advertising campaigns can vary greatly, because advertisers choose their budget on a daily basis.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/getting-the-most-out-of-ppc.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Adwords Optimization</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/google-adwords-optimization.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/google-adwords-optimization.html#comments</comments>
		<pubDate>Tue, 22 Dec 2009 15:42:20 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Adtext]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1454</guid>
		<description><![CDATA[When it comes to advertising with Google Adwords, optimization through trial and error is going to play an important role. Very rarely will an internet marketer choose a keyword combination and a bid amount, and have their work turn into great success right off the bat. For most internet marketers, this process involves a great amount of Google AdWords optimization, where trial &#038; error and split testing has to be employed in order to determine what keyword combinations drive results and which do not. Not every keyword combination, even the most popular, is going to drive consistent results for every advertisement. This means that it will be a process to determine which keywords are going to work for you.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/google-adwords-optimization.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Optimize Ad Spend and Conversions on Google AdWords</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/optimize-ad-spend-and-conversions-on-google-adwords.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/optimize-ad-spend-and-conversions-on-google-adwords.html#comments</comments>
		<pubDate>Tue, 01 Dec 2009 20:44:24 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[AdWords Campaign]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Optimize Ad Spend]]></category>
		<category><![CDATA[page views]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1309</guid>
		<description><![CDATA[In order to optimize ad spend and conversions on AdWords, you need to track your site information regularly. Google Analytics has some great tools for this, if you choose to go through Adwords — which makes sense, since Google has about seventy percent of the market. But the important thing is that you track your site’s statistics, no matter how you do it.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/optimize-ad-spend-and-conversions-on-google-adwords.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Increasing Conversions on an E-Commerce Site</title>
		<link>http://www.optimum7.com/internet-marketing/business-online/increasing-conversions-on-an-e-commerce-site.html</link>
		<comments>http://www.optimum7.com/internet-marketing/business-online/increasing-conversions-on-an-e-commerce-site.html#comments</comments>
		<pubDate>Thu, 28 May 2009 13:23:23 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Business Online]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[e-commerce site]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[increasing site conversions]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[shopping cart]]></category>
		<category><![CDATA[shopping online]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=544</guid>
		<description><![CDATA[As a woman I naturally love to shop but, believe it or not, I hate going to the mall, hunting for parking, and dealing with bad customer service.  In my opinion, a trip to the mall is time consuming and hectic. For me, online shopping is the best way to shop since you can do [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/business-online/increasing-conversions-on-an-e-commerce-site.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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