Tag Archives: google analytics

Analyzing Your SEO Results

March 5, 2010
Any website owner who seeks to drive traffic by gaining search engine visibility, certainly has used at least some SEO (Search Engine Optimization) techniques and strategies. SEO is an ongoing process and which consist of different elements that everyone can take advantage of. However, the structure of the execution process is what differentiates a successful SEO campaign.
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How to Start with SEO

February 12, 2010
Any website owner or marketer knows that a website must be found to be seen. This involves internet marketing, in particular, Search Engine Optimization (SEO). SEO is that set of processes that collectively work to increase website visibility by increasing search engine rankings. From keywords and article marketing to blogging and directories, many people new to the world of optimization are overwhelmed, and unsure just where to start. The process can be complicated and time consuming, but by breaking it down into easy to digest tasks, beginning your SEO campaign doesn’t have to be daunting – in fact, it can be fun.
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Getting the Most Out of PPC

January 11, 2010
One of the most popular online advertising methods is Pay per Click, or PPC. Using this method, advertisers only pay when a user clicks on their ad, and is redirected to their site. Many web site owners use this method because it is an economical way to reach targeted customers right away, rather than waiting for months via an organic SEO campaign. The cost of PPC advertising campaigns can vary greatly, because advertisers choose their budget on a daily basis.
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Google Adwords Optimization

December 22, 2009
When it comes to advertising with Google Adwords, optimization through trial and error is going to play an important role. Very rarely will an internet marketer choose a keyword combination and a bid amount, and have their work turn into great success right off the bat. For most internet marketers, this process involves a great amount of Google AdWords optimization, where trial & error and split testing has to be employed in order to determine what keyword combinations drive results and which do not. Not every keyword combination, even the most popular, is going to drive consistent results for every advertisement. This means that it will be a process to determine which keywords are going to work for you.
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Optimize Ad Spend and Conversions on Google AdWords

December 1, 2009
In order to optimize ad spend and conversions on AdWords, you need to track your site information regularly. Google Analytics has some great tools for this, if you choose to go through Adwords — which makes sense, since Google has about seventy percent of the market. But the important thing is that you track your site’s statistics, no matter how you do it.
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Increasing Conversions on an E-Commerce Site

May 28, 2009
As a woman I naturally love to shop but, believe it or not, I hate going to the mall, hunting for parking, and dealing with bad customer service.  In my opinion, a trip to the mall is time consuming and hectic. For me, online shopping is the best way to shop since you can do [...]
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