If you are an Internet Marketing Company and you are providing Search Engine Optimization (SEO) services, the actual real value that you are providing may not be nearly as obvious to your clients as it may be to you. Professional SEO Companies are constantly working on dozens upon dozens of processes involving onsite and offsite SEO all focused on increasing rankings and traffic to their clients’ websites. At the same time you are monitoring and measuring progress using analytical tools of all kinds including Google Analytics, Omniture, SEOMOZ, SpyFu and there are literally hundreds of others. While you may be intimately familiar with the stats and the progress or lack thereof, your clients are busy doing the business of their business and do not have the time or even the interest to know all of the things that the SEO may know on a micro-granular level. At the same time, the bottom line is the bottom line and the SEO Client needs to know what progress is being made in ways that they can readily understand. Ultimately, when decisions are made whether to renew your SEO Agreement, it comes down to ROI; how much did I invest in SEO and how much new business did I get and is it worth it?
Tag Archives: Google Analytics
SEO Value for Businesses and Clients
Posted in SEO Also tagged keyword ranking, seo business, seo reporting, seo value building, seo value getting, seo value profiles, seo value social media, seo value twitter Leave a comment
SEO Content Management
Whether you are implementing SEO processes in-house or outsourcing to an Internet Marketing Firm, content management is a large part of managing a successful SEO Campaign. Content creation and syndication is important for backlinking and generating traffic to your website. The more aggressive your campaign is, the more prepared you must be to properly track the effects of your content on your site’s SEO results. When it comes to content management, all steps in the process must be executed well and planned carefully. A foolproof system will allow you to track the process from beginning to end and will help you expand your content management efforts as your content needs grow.
Posted in Copywriting Also tagged Backlinks, Competition, Content Management, Copywriting, google keyword tool, keyword performance, Long Tailed Keywords, ranktracker, search volume, SEO, syndication Leave a comment
Dynamic Google Analytics Event Tracking for WordPress
What Is Analytics Event Tracking?
Event tracking is a method made available by Google Analytics using the ga.js tracking code. It is used to track custom user activity with UI elements, known as “Events”. With Event Tracking, the total number of pageviews is never skewed–as is the case when using urchin.js to track user activity. Event Tracking provides for hierarchical organization of events into Categories, Actions, and Labels.
Though Event Tracking can be used in as many ways as you can imagine, this article focuses on dynamically tracking outbound links on a WordPress site.
Dynamic Outbound Tracking in Action
Posted in Web Development, Wordpress Also tagged functions.php, google analytics event tracking, jQuery, plugins, tracking code, ui elements Leave a comment
Local PPC (Pay per Click) Advertising
One of the most misunderstood forms of marketing on the Internet is pay per click advertising (PPC advertising or just PPC). People see the word “pay” and immediately assume “ripoff.” However, as a form of marketing that has proven over and over again with many companies its ability to bring results, the pay per click advertising model deserves a serious look for any business person worth his or her salt.
Only scams attempt to tell a legitimate business person that he or she can make money without making some sort of initial investment. For the initial investment, pay per click advertising has the potential to give a business one of its largest returns on investment of any form of advertising available.
Posted in Local Search Marketing Also tagged Google, Keywords, local advertising, Pay Per Click, pay per click campaign, PPC, ppc advertising Leave a comment
Measuring Conversions
What is your call to action? What is important to you? Is it a phone call, a sale or a form submission? It is not enough to show up at the top of search engines anymore, you must measure conversions to increase your return on investment (ROI). This comes through conversions. Whether it is sales or submissions that you are after, you need to track everything to determine if your methods are working. You always want to know where your sales are coming from There are a few ways to track your marketing progress on the internet. A helpful tool to install is Google Analytics.
Posted in Google Analytics Also tagged increase conversions, Keywords, match type, measuring conversions, omniture, return on investment, search queries, Split Testing Leave a comment
Marketing on the Internet
Most market their goods and services online since the internet opens the possibilities of success to a vast and ever-expanding market. Businesses are becoming more prevalent on the internet as buyers are becoming more and more internet savy. In order to be a profitable business, you must inhibit the demand from the consumers.
Internet Marketing Review
There are many tools claiming to assist in offering you internet success and it might be overwhelming for someone looking to start an internet business. It’s important to know how to differentiate the great resources and tools from the weak.
You’ve surely come across tools that are offering overnight success if you just purchase this one thing and take these few steps. These internet marketing tools are huge red flags. There are no guarantees and surely no strategies for overnight online success. Like all business, internet marketing takes time, skill and patience.
Internet Marketing Tips
Internet is the new craze. It seems that most people are taking to the internet as a way to buy and sell products and services. Selling and buying online allows for a vast pool of deals and options. Gone are the days of only marketing to those near you geographically. Now you must create a marketing campaign to serve the world. This is not impossible to do. All it takes is a little “know how,” strategy, and realistic goals. With this few things in place you can achieve great internet marketing success. Seems too good to be true? It doesn’t have to be. Check out these internet marketing tips below to get you on your way:
How Does Internet Marketing Work?
Internet marketing is proving to be the major marketing platform of this day and age. When attempting to come up with a marketing plan to grow a business, many rely on the internet as their one stop shop. There are vital steps that must be taken when implementing a successful internet campaign. The important thing to remember is that staying “in the know” in terms of the new developments and strategies associated with internet marketing are of great importance as the industry is constantly and rapidly evolving. Just when you think you’ve gotten a hold on internet marketing, there is a new and improved fundamental development to assess and hopefully perfect within your campaign.
Top SEO (Search Engine Optimization) Tools
You’re constantly hearing about the importance of Search Engine Optimization (SEO) tools. You understand what successful SEO can mean for your business and you are also aware of the harm that can be done to a thriving business with the absence of SEO. You are all about success but success takes time and resources.
There are an overwhelming abundance of SEO tools available to you. If you are currently looking to utilize free tools you may want to start here;
Marketing Research Online – Internet Research
Every marketing plan is based on solid research. This holds true in the world of glossy magazines ads as well as the online world. For those business owners focusing on developing their online presence, online market research is critical. Investors and entrepreneurs must execute this research before dedicating funds to an online business project. Whether you choose to perform the research yourself or engage the services of a professional, be sure these areas are covered;
Website Design
How to Improve Your Landing Pages
Your landing page is the first thing your visitor sees after clicking an organic or paid (sponsored) listing. 5 seconds on a landing page is how long it takes for someone to leave a site if they feel they are not seeing what they were searching for and what they hoped to see. Just consider what you would do if you were watching TV, clicked on ESPN but got the Weather Channel; how many seconds would it take you to change the channel? Your landing pages are no different.
Posted in Conversion Optimization Also tagged A/B Testing, Conversion, landing pages, multi-variable testing Leave a comment