Today Google launched an “algorithm improvement” that looks at the layout as well as the amount of content “above the fold” of a page. For those unfamiliar with the term, “above the fold” refers to the content visible to the user from the moment they enter the page without having to scroll. This change aims to target and punish pages filled with ads and useless information upon first entrance and it will only affect 1% of search results. However, this is just a reiteration of what Matt Cutts posted on Google’s Webmasters blog.
Tag Archives: Google Algorithm
Google Launches Page Layout Algorithm Changes
Posted in Google Ranking Also tagged algorithm change affect my site, algorithm changes on google, chrome page layout algorithm changes, google latitude page layout algorithm changes, google launches page layout algorithm changes ads above, google launches page layout algorithm changes announced, google launches page layout changes algorithm will, web design seo, Website Design 1 Comment
Google Algorithm Changes; Last SEO Updates of 2011
Google has announced yet another series of Algorithm changes. It’s nice to see that they’re trying to be more transparent because this gives us the opportunity to directly deal with the changes without having to guess and wonder after the fact about what they have done. It’s kind of starting to look like an adult conversation. Optimum7 will dissect all this information for our readers who might not know what the changes are or might not understand what the most recent changes mean for search. You can see the full update list here at Google’s Inside Search Blog.
How Google’s New Algorithm Will Affect SEO
Recent changes in Google’s search engine algorithm have affected how pages show up in SERPs. Few outside of the tech literati understand precisely how these changes were set up or exactly how they work, but the changes are pretty evident, and will require some rethinking by SEO marketers. Here are some things that are coming into play with the new Google algorithm:
- Fast Indexing
With the introduction of Google Caffeine, there will be no more “sandbox”. The indexing time frame is down to about 15 minutes now if you have a dynamic sitemap submitted to Google Webmaster Tools. This means that unique, steady content will take even more precedence in search engine rankings.
Posted in Search Engines Also tagged Google, Google SERPs, Indexing, keyword density, load time, Page Rank, paid links, SEO, SERPS 1 Comment