It is strange to think, but the day has come when the power of words can no longer be contrasted with the power of actions. The old adage, “The pen is mightier than the sword” has never been truer for online businesses. Not just in terms of cause marketing either; unless you are new to e-commerce, the general consensus is that it is well worth your ad dollars to bid for words and in general compete for them.
Tag Archives: Google Adwords Campaign
Google Keywords
Posted in Ecommerce Also tagged advertising budget, cause marketing, Content, google keywords, rank high, SEO Company, SEO Strategies, SERPS Leave a comment
When Is Google AdWords Necessary?
It’s important to have an understanding of what Google AdWords is and how it works. With AdWords, advertisers pick keywords they believe will be relevant to their website and their marketing strategies. They then bid on the keywords and phrases, with the highest bidders having their ads above the top search engine results (shaded in yellow) and/or along the right side of the first Search Engine Result Page (SERP). The cost per click (CPC) is then formulated according to how the bids were priced; what makes AdWords so unique, though, is the advertiser doesn’t pay for the placement itself. What’s paid for is each click on the ad that brings the web surfer to the advertiser’s optimized landing page.
Posted in Google Adwords Also tagged Cost per Click, cpc, Google Adwords, return on investment, ROI, Search Engine Result Page, SERP Leave a comment