Once you have discovered a need to optimize your website, you are likely to be faced with lot of decisions. One of the most important is whether to focus on niche or broad SEO strategies. Understanding the differences between the two can make this decision a lot easier.
Niche (Long Tail) SEO Strategies
It is easiest to think about your niche market as your specific market; the people who are most likely to purchase your product or service. For example, if your online business sells organic dog food, your target niche market would be dog owners who have gone ‘green.’ You would want to avoid the more generalized keyword of ‘pet food’ for the purpose of developing a niche SEO strategy. Instead, your keywords might be “organic pet food”, “Organic dog food”, and “Natural dog food”.