A conversion for your site can be just about anything. It can be getting someone to stay on your site for more than a specific period of time, it can be a lead generated by your site, it can be getting someone to sign up for an email subscription, or it can be an actual purchase . Your conversion rate refers to your ability to make those things happen – i.e. how many people visit your site versus how many of them convert(or do what you intended them to do).
Tag Archives: generate leads
Security Implications of Social Media
We usually focus on the positives that social media can bring about, but right now we are going to hop to the other side of the fence for a bit and discuss some of the dangers that can arise via social media. Not too long ago, I was called out at work for something that was posted on my Facebook. It wasn’t anything offensive, just one of my friends happened to go on my profile while I was logged in, and put an unsettling status about me, which made my friends think that I put it about myself. Sure, it was all fun and games to my social circle, but when things like this get brought up at your place of business, it makes one think about the effects that social media can have on one’s life, safety, security, perceived character, and well being.
Posted in SEM Also tagged Branding, Facebook, Internet, MySpace, online activity, online safety, security implications, site traffic, socia media, social technology Comments closed