Tag Archives: generate backlinks

Does Social Media Affect SEO (Search Engine Optimization)?

Yes, yes and yes. Social media is just another way to generate backlinks  to your site, which might help you rank higher –depending on what people are saying about your business.

With the popularity of social media rising, specifically Facebook well over 500 million users and growing, it’s a market you can’t afford to ignore. That’s thousands of potential leads, customers and contacts for your business. Additionally Facebook has its own pay per click campaigns so you can reach out to even more users, specifically by their interests, age and gender if necessary. Facebook has also recently introduced a whole new level of ecommerce on their site, so all your business has to do is tap into it.

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Marketing on Internet

Before establishing long-term goals for an online business, owners must establish measurable objectives for marketing on the Internet. SEO (Search Engine Optimization) has the capability to turn interested visitors to your site into long-term clients when done effectively. Because many clients will come and go, Internet marketing requires constant monitoring of the target demographic to determine what appeals to them. Through keyword research and analytical tools, you can direct traffic to your site and generate backlinks that bring in even more prospective clients.

Targeted Traffic

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SEO Backlink Tool

One of the greatest backlink tools you need is actually free … it’s the Yahoo Site Explorer.  It can provide you most anything you want to know about the sites that are linking to you and those sites linking to your competitors.  Most other tools use Yahoo Site Explorer anyway, so why not just go to the source.

But Yahoo Site Explorer is a measuring and analytical device for assessing the quantity and quality of backlinks for the website in question.  It doesn’t actually create a backlink nor does it provide guidance on generating backlinks. You also will not be able to take data points and track the velocity of backlinks.

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Why Is My Site Not Ranking on Google?

Answering the question “why is my site not ranking?” can involve hundreds of elements.  However, there are 2 main tracks to SEO (Search Engine Optimization), (1) Onsite Optimization and (2) Offsite Optimization.

Onsite Optimization involves dozens of on-page elements including:

  1. Keyword Research
  2. Having unique keyword rich page titles.
  3. Unique page descriptions.
  4. Content-rich, text rich content well represented by the unique keywords for each page.

There are dozens more onsite elements.  All of this is important; however, doing all onsite optimization perfectly rarely results in page 1 rankings for competitive keywords.  It is just the essential foundation.

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