Tag Archives: Flash

Effective SEO Tricks

How to Think Like a Search Engine SpiderTricks and SEO are not really terms that go together. SEO is not about tricks, despite what some Blackhat SEO operators may tell you. Rather, SEO is about a set of processes, both onsite and offsite, that work together to “convince” Google, Yahoo and Bing et al that your website should be ranked higher than the others for a particular keyword or phrase. Whether you call them tricks or processes or techniques, here are some effective SEO steps that actually make a difference:
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Interactive Web Design and SEO

Interactive Web Design and SEO must be compatible to work together; otherwise they are mutually exclusive. The best known incompatibility is the use of Flash programming to design a website. Unknowing website owners hire website designers who are not aware or are not concerned with the ultimate objective of almost any commercial website … to make money for the owner. So the best looking website won’t have any business success online if the website is unreadable by the search engines; this renders the website and the online business invisible or as I like to say in “online nuclear winter.” The basic fact is that Flash cannot be read by any of the major search engines. So if your descriptive text, navigation, headers and footers are created within a Flash website, Google will never read it.
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SEO Friendly Website Design

You may not realize it, but some of the advanced design techniques that you use for your website, such as Flash, or heavy use of frames may actually be hurting your SEO rankings. When designing a website, it is important to make informed decisions about each design element in order to optimize the site for search engine rankings. By learning which tools can negatively impact your rankings, as well as which are designed to improve them, your website will have a better chance at ranking high with the major search engines.
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What happened to Microsoft Silverlight?

About a year ago there was talk about a Flash/Ajax eliminator. Microsoft was unveiling a new competing plug-in that would blow Flash, Ajax, JavaScript, and CSS apparently all out of the water. It was based on the .Net technology, and at the same time was cross browser AND cross operating system compatible.
 
1 year later, I don't see a lot of talk about it in the tech world, in fact I remember disregarding it completely when it was announce, and I believe most Flash and JavaScript Developers did. Interesting enough, People at the Y Combinator, which invest in web 2.0 and other emerging companies, don’t even take in consideration if Microsoft is already in the field when funding a company. They consider seeing if Google is in the field they are trying to get into, and ways t avoid them now. Google has all the power of a multi-billion dollar company, but a lot of the nimbleness and energy of a startup.
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