It is incredibly important for corporate entities to develop legal guidelines regarding the use of social media by their employees. Although the prevailing instinct is to prohibit the access of all social media sites from employee use, this may not be the wisest course of action. Companies might be surprised to know that their greatest fears will not come true if they have a corporate legal policy. In other words, despite sounding counter intuitive, their employees won’t spend all day ignoring their work as they Facebook their friends and corporate secrets will not end up on the web.
Tag Archives: Facebook
Corporate Legal Social Media Guidelines
Posted in Social Media Also tagged legal service providers, positive press, SEO, social media guidelines, social media pages, social networking sites, tweet Leave a comment
Social Reputation Management
The popularity and market penetration of social media sites have made their utilization important for businesses who wish to keep their online presence visible to the public. Unfortunately, in a post WEB 2.0 world, more visibility can mean more vulnerability. Consumer generated content means that individuals have more power than ever to affect your company, by either supporting you or by criticizing you. The new word of mouth is spread through sites like Facebook, Twitter, Digg, Stumble Upon, YouTube (and others), and through blogs, RSS feeds, open discussion forums, and consumer review websites.
Posted in Social Media Also tagged Blogs, consumer review, Digg, negative comment, open discussion forums, RSS feeds, Social Media Marketing, social reputation management, Stumble Upon, Twitter, YouTube Leave a comment
Best Pay Per Click Search Engine Sites
Google has held the largest market share of online users for the past 10 years. But with the recent merger of Yahoo and Bing, the new Microsoft adCenter is giving Google a run for their money. The rise in popularity of social media throws another hat in the ring, although Facebook isn’t really a search engine site per se. Choosing between these options to start your pay per click (PPC) campaign can be difficult at best. How can you know where your business’s precious marketing dollars will be best spent? Let’s start by understanding what each search engine site has to offer.
Posted in SEM Also tagged Google Adwords, increase conversions, landing pages, Microsoft AdCenter, multi-variable tests, Pay Per Click, PPC campaign, search engine sites Leave a comment
Alternative to Google AdWords
Generally speaking, Google has held the biggest market share of online users for quite some time. So, it wasn’t always worth your money to go somewhere other than Google Adwords for a Sponsored Search Marketing campaign. But now, with the merger of Yahoo and Bing, it’s more worthwhile to explore an alternative to Google AdWords.
Posted in SEM Also tagged alternative to google adWords, bing, Google Adwords, Microsoft AdCenter, PPC Ads, PPC campaign, Yahoo Leave a comment
Reputation Management Strategies
You might not know it if you’re not looking, but your online business or organization could be getting negative attention on the Internet at any given time. In today’s competitive business world and with our challenged economy, it is more important than ever to gain new customers while keeping your existing client base happy. Part of that public relations responsibility involves monitoring how your business is faring in public opinion, and how your name and your company’s name are thought of online. It’s about Reputation Management and the strategies needed to build and maintain strong appeal.
The Future of Internet Marketing and Social Media
Social media sites have revolutionized the way online businesses market themselves and their products or services. Tapping into a community which often is predisposed to your particular brand, product or service has led to increased visibility and sales. The viral nature of some social media sites, like YouTube has also increased brand awareness. As we move forward, the tools and techniques we utilize for our social media campaigns will continue to change. The future of internet marketing and social media is bright.
Posted in Internet Marketing Strategy Also tagged brand awareness, increased visibility, Internet Marketing, Online Business, Social Media, social media tools, Twitter 5 Comments
Facebook PPC vs. Google PPC
Facebook is a social network that has had the success of breaking into the social networking scene and surpassing its competitors all the way to its current position at the top of the social media sphere providing its services to over 400 million users.
Facebook provides a PPC (Pay per Click) service that focuses on the various niche markets that engage on the social network. The social site allows you to target your ads to only be viewable on specific profile pages.
Here is a view of the setup and the various demographics on Facebook:
Posted in PPC Also tagged Click through Rate, Facebook PPC, Google PPC, increase traffic, Niche Market PPC, Pay Per Click, PPC, Social Network Leave a comment
The Future of ECommerce
ECommerce has revolutionized the 21st century in a way that few other technologies have. Over the past decade, the phenomenon of eCommerce has developed into a full-blown industry. Once used solely for business-to-business purposes, today nearly everyone has made at least one purchase using an eCommerce platform.
ECommerce appeals to the population at large for several key reasons.
- It is the most convenient way to shop.
- It doesn’t involve lines or long drives.
- ECommerce typically offers a larger selection than brick and mortar stores.
- ECommerce offers the ability to shop 24 hours a day
Posted in Ecommerce Also tagged augmented reality, business model, Ecommerce, Marketing, retailers, social networks, Twitter Leave a comment
Google Social Search
Google Social Search is a new, experimental feature just released on October 27. Theoretically, it’s supposed to add functionality to your search page by highlighting web pages associated with your contacts within your results page. All you have to do is sign up within your Gmail account.
Google’s example in recent social search tutorials was restaurant-hunting. If you’re looking for a good restaurant, the best thing is a personal recommendation, but you may not have one. Search for a restaurant name, and maybe someone in your contact list has reviewed it online, or mentioned it in their blog. In this case it should show up in this special portion of your search results page.
Posted in Search Engines Also tagged bing, Blogs, Gmail, Google, search page, search results, social search, social tool, Twitter, web pages Leave a comment
Blogging to Increase Your Search Engine Rankings
Promoting your website increasingly requires innovative and engaging methods. The sheer number of business websites currently available means you have to find a way to make your site stand out and rank higher with all the major search engines. One of the easiest and most effective ways to do this is by blogging.
Blogs are most typically known as a form of personal journal that is available to everyone on the Internet. Originally used as a way to communicate opinions, information and personal stories, blogs have developed into a unique avenue of promotion for Internet marketers. The holy grail of Internet marketing is, of course, Search Engine Optimization. SEO is the key to receiving high search engine rankings and the resulting increases in traffic.
Posted in Search Engine Optimization Also tagged Blogging, business websites, Content, Indexing, Internet Marketing, MySpace, ping, Search Engine Optimization, search engine rankings, SEO, Social Media, Twitter, YouTube Leave a comment
Why Should I be in Social Media?
You hear it all the time: “I’ll Facebook you!” or “Just check out my MySpace,” but what exactly does that mean. For that matter what in the world is a ‘tweet.’ You have just been introduced to the world of social media. Far more than a simple place to exchange notes and pictures with friends and family, social media like Twitter, FaceBook and MySpace are fast becoming must do’s for any internet business owner. The only question is why? The answer, quite simply is exposure.
Posted in Social Media Also tagged 6 degrees of seperation, Blogs, comments, LinkedIn, MySpace, Online Marketing, online strategy, Social Media, Twitter, YouTube Leave a comment
How Can Social Networking Sites Monetize Their Traffic?
Social networking and social media sites became very popular once people realized how great they work for staying connected with friends and family and of course networking. The basic uses of social media sites have also expanded to include internet marketing efforts, searching for information, creating a huge stream of constant traffic and sign-up conversions. Because these sites are generating an abundance of traffic, they continue to attract large investors, making the financial objective even more important. How can these sites produce revenue from their traffic?
Posted in Social Media Also tagged brand awareness, Branding, Conversions, Google, Internet Marketing, MySpace, Social Media, social networking, Twitter Leave a comment