Traditional newspapers have transitioned into online outlets using breakthrough technologies like WordPress to manage its publishing on a customizable platform. Local newspapers geared towards the web like this evolution. If your newspaper is losing readers from print, you can do the same to transition into a diverse, multimedia site equipped to handle the latest news. Your newspapers – and readers – deserve an upgrade into the new technology available. Not convinced? Local search engine optimization (SEO) can change the way your newspaper is found on the web – direct, dynamic and targeted for the ideal readers.
Tag Archives: Facebook
Newspaper Internet Marketing: Three Benefits of Gaining Exposure Online from SEO
Dangers of Social Networking Sites; Businesses, Job Seekers, Children and Adults Beware!
Social networking is everywhere. It is common to find parents, children, coworkers and even the elderly on the networks across the social media world on sites such as Twitter, MySpace, Facebook, YouTube and LinkedIn. With social networks people across the world have access to tools and options that were previously non-existent. However, there are just as many new opportunities to connect as there are to get into potential danger. Social networking has opened up many new doorways for cyber-crime, and with all the people on social networks who are completely new to technology, it is more important than ever to make sure people are aware of the risks.
Posted in Social Media Also tagged Digg, friendfeed, internet scames, MySpace, Online Security, Social Media, social networking, social networking sites, YouTube Comments closed
Yellowpages.com
Picture yourself 10 years ago searching for the name and number of a local business. You dig into a drawer on your telephone stand, lug out a hefty tome of yellowed paper, and crack it open. You may know the name or the type of business you are looking for, but you need to find the appropriate category in an A-Z listing and try to thumb to the appropriate page. You scan through a dozen or so listings until you’ve found the right one, look up the phone number, and lift your phone’s receiver from its base.
Posted in Local Advertising Also tagged ads, Google Places, local boost, telp, yellowpages.com, yp.com Leave a comment
Brand Reputation Management Online
Your brand reputation directly correlates with the number of new clients you attract and the number of clients that remain faithful. Regardless of the size of your business, your image is an integral component of what establishes your earning potential. When you get negative feedback, it is important to already know what to do about it.
Social Media Marketing Trends
When social media burst onto the scene a few years ago, no one knew what it was, or how to use it. Certainly reputable businesses wouldn’t give it a second thought as far as marketing or actually joining was concerned.
Today though, social media has taken the world by storm and more and more businesses are jumping on the band wagon. You’d be hard pressed to find a major business without a Facebook or Twitter account. Everyone from Comcast to AT&T to JCPenney has social media accounts.
Social Media and Blogging for SEO
Social Media and blogging are two ways to help drive your search engine optimization (SEO) strategy. Before diving into how this works, let’s look at what SEO is and how it can help your business.
Search Engine Optimization
SEO is a long and involved process that can help you to rank higher in a Google, Yahoo or any search index. Search results for a specific term can be made up of millions of pages, and if your site doesn’t fall on the top, it isn’t going to be visible. In fact, fewer and fewer people are sorting through indexes past the first page. Most won’t even scroll down to the bottom of the search results page. So, it’s absolutely vital that you appear as high as possible on that first page, so that your business can get more traffic, more leads and more productivity from a search index.
Posted in Search Engine Optimization Also tagged Blogging, Google, search index, SEO, SEO strategy, Social Media, Yahoo Leave a comment
Website Maintenance
Website maintenance has to do with content updates, product updates for ecommerce sites, feature additions, and even website re-design. Basically, search engines and users both prefer to visit sites where there is always fresh content to see. This means that if you want to keep both users and search engines returning to your site, you need someone who can consistently update your site with fresh content.
This is the ongoing process known as Website Maintenance. Updating your website includes a multitude of tasks. It could be as simple as posting new descriptive copy for new products, to maintaining a full featured blog. Fresh content is crucial to keep you relevant, to keep your page rankings climbing, and to generate useful back links.
Faster Indexing with Google Caffeine; What does it Mean for SEO?
In the middle of the year, Google announced its new search index Google Caffeine. It brought users the same information they could normally get from a Google search, but now the new information shows up faster. Those of us who trawl the news section of Google regularly have seen the difference. It used to be that one hour later you might find the same news article. Now, you need to make sure you read something if it sounds interesting because it won’t be there 15 minutes later.
Social Networking in the Corporate World
Did you know that one person can mention brand names up to 12 times a day? Take this conversation for example:
“Did you see my new iPhone?”
“Yeah, I’m not sure I like Apple products.”
“Are you crazy? Apple is on the cutting edge with this kind of stuff!”
Posted in Social Media Also tagged apple, brand name, comcast, MySpace, Reputation, social networking, Twitter Leave a comment
Legal Social Media Policy for Corporations
Though many businesses are still reluctant to get on the bandwagon, developing a legal social media policy for your corporation can be highly beneficial to their profitability.
Optimum7 can partner with legal counsel to develop a working social media policy for your corporation that will be legally binding, so that you can finally reap the advantages of allowing your employees access to social media sites while still protecting your businesses. As an SEO company, we understand the positive impact that granting social media access to your employees can have on your bottom line.
Posted in Social Media Also tagged blog posts, disgrunteled employee, SEO Company, social media access, social media policy, social media sites, tweets, YouTube Leave a comment
Does Social Media Affect SEO (Search Engine Optimization)?
Yes, yes and yes. Social media is just another way to generate backlinks to your site, which might help you rank higher –depending on what people are saying about your business.
With the popularity of social media rising, specifically Facebook well over 500 million users and growing, it’s a market you can’t afford to ignore. That’s thousands of potential leads, customers and contacts for your business. Additionally Facebook has its own pay per click campaigns so you can reach out to even more users, specifically by their interests, age and gender if necessary. Facebook has also recently introduced a whole new level of ecommerce on their site, so all your business has to do is tap into it.
Posted in Social Media Also tagged Ecommerce, generate backlinks, rank higher, re-tweet, Search Engine Optimization, SEO, Social Media, Twitter Leave a comment
Social Media Legal Rules
Back in the old days, companies were always leery of jumping on technologies and new mediums that they perceived would damage their security and drive down employee productivity. Many still are. When telephones first came out, employers thought they should never have one on each employee’s desk, because then they would call people all day. When personal computers were new, many of the employees had to share them or they weren’t allowed to have personal disks, because employers were afraid that employees would not spend their time doing company business, or would leave the premises with copyrighted, proprietary information and take it straight to their competitor. Then there were company laptops, company cell phones and being able (or unable) to access the internet at work. The cry was still the same: employees will stop working and security will be compromised.