Tag Archives: Facebook

Facebook PPC vs. Google PPC

Facebook is a social network that has had the success of breaking into the social networking scene and surpassing its competitors all the way to its current position at the top of the social media sphere providing its services to over 400 million users.
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The Future of ECommerce

ECommerce has revolutionized the 21st century in a way that few other technologies have. Over the past decade, the phenomenon of eCommerce has developed into a full-blown industry. Once used solely for business-to-business purposes, today nearly everyone has made at least one purchase using an eCommerce platform.
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Google Social Search

Google Social Search is a new, experimental feature just released on October 27. Theoretically, it’s supposed to add functionality to your search page by highlighting web pages associated with your contacts within your results page. All you have to do is sign up within your Gmail account.
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Blogging to Increase Your Search Engine Rankings

Promoting your website increasingly requires innovative and engaging methods. The sheer number of business websites currently available means you have to find a way to make your site stand out and rank higher with all the major search engines. One of the easiest and most effective ways to do this is by blogging.
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Why Should I be in Social Media?

You hear it all the time: “I’ll Facebook you!” or “Just check out my MySpace,” but what exactly does that mean. For that matter what in the world is a ‘tweet.’ You have just been introduced to the world of social media. Far more than a simple place to exchange notes and pictures with friends and family, social media like Twitter, FaceBook and MySpace are fast becoming must do’s for any internet business owner. The only question is why? The answer, quite simply is exposure.
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How Can Social Networking Sites Monetize Their Traffic?

Social networking and social media sites became very popular once people realized how great they work for staying connected with friends and family and of course networking. The basic uses of social media sites have also expanded to include internet marketing efforts, searching for information, creating a huge stream of constant traffic and sign-up conversions.
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Security Implications of Social Media

We usually focus on the positives that social media can bring about, but right now we are going to hop to the other side of the fence for a bit and discuss some of the dangers that can arise via social media.  Not too long ago, I was called out at work for something that [...]
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Define Social Networking

I am often asked by those not familiar with internet market marketing to explain to them what social networking actually is before even beginning to try to understand what it can do for them online and for their internet marketing objectives.
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Customized Marketing Solutions

In Marketing, "one size fits all" does not apply. Methods change based on products and services offered, demography of prospects, geographical area and even culture. Limited budgets complicate and even disqualify some particularly for expensive advertising mediums such as TV and Print.
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The Chinese Firewall, Twitpocalypse, and Marketing to Children

Twipocalypse was the term used for the feared downfall of Twitter. Supposedly on June 13th at 5:05AM all third party Twitter apps i.e. TweetDeck, TwitPic, TwitterFeed, and TwitterHolic were supposed to crash. The Twipocalypse website explains the reason below:
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The New Marketing Focus of General Motors

The General Motors Corporation emerged in 1931 as a leader in the US Auto industry. GM represents brands such as Cadillac, Chevrolet, GMC, Pontiac, and Hummer among others. In earlier decades, GM was responsible for introducing the world to iconic cars like the Camaro, the Corvette, the Seville, the Firebird, and most recently, the Escalade. The problem with these cars is that although they are beautiful, they do not appeal to consumers that are feeling the effects of the economic and environmental problems that we face in our current world. GM's lack of focus on engine efficiency and keeping customers coming back has finally, after years of inattention to market focus and overall poor management, has finally sent GM into a much publicized and very controversial bankruptcy. Innovative and dependable car manufactures like Honda and Toyota have been taking a large portion of their US market share for many years and the bankruptcy is only adding to this long standing trend. The service, reputation, and quality of GM's cars in recent years have declined forcing loyal US buyers to take their business elsewhere.
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Marketing in Social Media, Does it Work?

How many times have you received a marketing email soliciting a product or service? Once you’ve opened it, do you actually acton it or do you just discard it? Maybe the offer is enticing but it’s not the exact deal you are looking for so you delete it. Why didn’t that campaign work? Maybe [...]
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