Education Internet Marketing; How Schools, Universities, and Educational Centers Use Search Engine Optimization
Internet Marketing has permeated our culture at lightning speed. The education sector is no different. Schools and universities must use SEO as a part of their branding strategy as much as anything else. In fact, things like online social proof (how people look to their social network for trusted advice) apply more to universities than almost any other business sector.
Let’s face it; the yellow pages are an antiquity at this point. If someone wants to find you, they will hop on their computer or their Smartphone and look for you. If you don’t show up, the next guy will.