Tag Archives: ebusiness

Google Places SEO; Search for Local Businesses

Advancements in online technology area are difficult for many small businesses to keep track of on their own. That’s why SEO experts keep track of developments and the different strategies required to engage them for e-businesses.

The Google Places function, which is designed to help people find a local listing, is a great tool for small companies with a specific geographic market. It’s also a way for them to make targeted marketing decisions. Here at Optimum7, we understand the tools available in the marketplace and we can use them to help your small business grow.

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Faster Indexing with Google Caffeine; What does it Mean for SEO?

In the middle of the year, Google announced its new search index Google Caffeine. It brought users the same information they could normally get from a Google search, but now the new information shows up faster. Those of us who trawl the news section of Google regularly have seen the difference. It used to be that one hour later you might find the same news article. Now, you need to make sure you read something if it sounds interesting because it won’t be there 15 minutes later.

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ECommerce Defined

ECommerce DefinedAt its heart, eCommerce is simply the selling or buying of services or products using the Internet or computerized networks. Today, eCommerce has grown tremendously, mainly due to the enormous popularity of the Internet. Other developments like electronic fund transfers, internet marketing, supply chain management, online transaction process, inventory management systems, electronic data interchange and automated data collections have increased the ability of the consumer to make many of their purchases online.

Originally used solely for business-to-business transactions, eCommerce was originally developed in the early 1970’s. As ATM’s, credit cards and even telephone banking increased in popularity, eCommerce began to focus on the common consumer. Today, it is possible to purchase everything from cars to jewelry from the comfort of your home.

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