As part of any online marketing plan, a good PPC campaign can be a fantastic tool for boosting traffic, conversion rates, and online visibility and business presence. There are several aspects to understand about running a PPC campaign as part of an overall internet and/or search marketing strategy.
Tag Archives: CTR
Improve Your AdWords Quality Score
Posted in SEM Also tagged Adwords, adwords quality score, bid amount, Click through Rate, Cost per Click, cpc, google certified partner, Keywords, landing pages, relevancy 1 Comment
What is Search Engine Marketing (SEM)?
By strict definition, search engine marketing refers to strategies that are aimed at boosting a company’s web-based visibility, meaning that it shows up near the top of search engine results (i.e. Google or Yahoo). This is typically done a couple of different ways: through paid placement, like Google’s Pay per Click model Adwords, and Search Engine Optimization (SEO).
Paid Placement
Getting the Most Out of PPC
One of the most popular online advertising methods is Pay per Click, or PPC. Using this method, advertisers only pay when a user clicks on their ad, and is redirected to their site. Many web site owners use this method because it is an economical way to reach targeted customers right away, rather than waiting for months via an organic SEO campaign. The cost of PPC advertising campaigns can vary greatly, because advertisers choose their budget on a daily basis. Designing good ad copy isn’t enough to be truly successful. For this, advertisers must actively engage in their campaigns and be proactive in tracking, analyzing and changing their campaigns as often as needed. A professional Internet Marketing Consulting Company or Search Engine Marketing Company should also be seriously considered to achieve the ultimate success and increase your website’s ROI.
Posted in PPC Also tagged Click through Rate, Google Adwords, Google Analytics, Negative keywords, Online Advertising, Organic SEO, Pay Per Click, PPC, PPC campaign, ROI, seo campaign Leave a comment
Outsourcing Google AdWords Services
While Google Adwords is readily utilized through the abundant tools offered by Google, when you are utilizing AdWords services for your websites, one of the considerations that you may make relates to whether or not you should be outsourcing your Adwords management, so that you can free time up for other purposes. If your time is valuable and you believe that it can be better spent in some other way, or you worry that you are not qualified to make the revisions required on an AdWords account, then it may be advisable for you to consider bringing someone onto your team to manage your AdWords services. Outsourcing your Adwords’ services potentially is the smartest decision you can make.
Posted in Pay Per Click Also tagged analytics, Conversion Optimization, Cost per Click, google adword services, Google Adwords, Internet Marketing, landing page, outsourcing, PPC Leave a comment
Businesses that Benefit from PPC
Pay per Click (PPC) Advertising is still a hot internet advertising tool. Advertisers are drawn to PPC because of the ability to tailor both the campaign and the budget, making it possible to advertise to a targeted audience on even a relatively small budget, making PPC a profitable advertising tool. Relatively easy to manage, most PPC campaigns are run through a third party that handles tracking and payment for the advertisements. Google is one of the biggest sponsored search providers. Google Adwords is the commercial name brand. Analytical data is typically provided by those that manage your Pay Per Click campaigns, making it easy to track how the key metrics of all PPC campaigns; CTR (click through rate) and Conversion Rate (the percentage of conversions vs. the clicks).
Google Adwords Optimization
When it comes to advertising with Google Adwords, optimization through trial and error is going to play an important role. Very rarely will an internet marketer choose a keyword combination and a bid amount, and have their work turn into great success right off the bat. For most internet marketers, this process involves a great amount of Google AdWords optimization, where trial & error and split testing has to be employed in order to determine what keyword combinations drive results and which do not. Not every keyword combination, even the most popular, is going to drive consistent results for every advertisement. This means that it will be a process to determine which keywords are going to work for you.
Posted in PPC Also tagged Adtext, Conversion Rate, Google Adwords, Google Analytics, Keywords, landing pages, PPC, SEO Leave a comment
How to Find Profitable Keywords on Google AdWords PPC
One of the most important processes involved in AdWords PPC campaigns is choosing keywords that are profitable. Keyword research is an essential part of any Pay Per Click (PPC) endeavor because the right keywords are those keywords that are most relevant with the greatest competitive opportunity and with the greatest ROI potential. Keyword research tools such as those offered by Google Adwords are therefore vital when it comes to choosing and optimizing for the right keywords. These tools are extremely helpful when it comes to generating useful information about the keywords that you optimize for in PPC search engine campaigns. For instance, you really need to know and understand how many searchers are searching for each keyword; what are the bids; who is the competition, what do their ads look like, what do their landing pages look like. The best way to find profitable keywords on AdWords PPC begins with keyword research utilities and is followed up with monitoring and testing variant approaches to determine the best ones for your business.
Posted in Pay Per Click Also tagged Adwords, Google, Keyword Research, keyword tool, PPC, ROI, Search Engine Optimization 1 Comment
Why Should You Outsource PPC
Pay per Click (PPC) refers directly to those advertisements that accompany Search Engine Result Pages (SERPs) generally along the right hand side as well at the top of the organic results. In Google the ones just above the organic results are currently shaded in yellow.
There are really only two metrics that matter when it comes to PPC … (1) CTR (Click through Rate) and (2) Conversion Rate. Click through Rate is simply the number of times a paid ad is clicked divided into the number of times the paid ad is displayed (impressions). Conversion Rate is the number of conversions (leads, sales, filled forms, subscriptions, etc) divided into the number of paid visits, generally to a specific landing page. In essence, PPC success can be fully assessed by focusing just on these 2 metrics.
Posted in Internet Marketing Services Also tagged A/B Testing, Adtext, Click through Rate, competitive research, Conversion Rate, extensive keyword research, landing page design, Pay Per Click, PPC, search engine result pages, SERP Comments closed