Tag Archives: cpc
When Is Google AdWords Necessary?
It's important to have an understanding of what Google AdWords is and how it works. With AdWords, advertisers pick keywords they believe will be relevant to their website and their marketing strategies. They then bid on the keywords and phrases, with the highest bidders having their ads above the top search engine results (shaded in yellow) and/or along the right side of the first Search Engine Result Page (SERP). The cost per click (CPC) is then formulated according to how the bids were priced; what makes AdWords so unique, though, is the advertiser doesn't pay for the placement itself. What's paid for is each click on the ad that brings the web surfer to the advertiser's optimized landing page.
Posted in Google Adwords Also tagged Cost per Click, Google Adwords, Google Adwords Campaign, return on investment, ROI, Search Engine Result Page, SERP Leave a comment
Can Pay per Click (PPC) Advertising be Profitable?
One of the questions that internet marketers and website owners alike tend to ask regarding Pay per Click or PPC advertising is whether or not it can be profitable. The simple answer to this question is yes - PPC advertising can be profitable, but what this requires above all else is two things...
Posted in Pay Per Click Also tagged advertising, Adwords, Cost per Click, Google Adwords, Keyword Research, Pay Per Click, PPC, PPC budget, ppc monitoring Leave a comment
How Does SEM (Search Engine Marketing) Work?