As part of any online marketing plan, a good PPC campaign can be a fantastic tool for boosting traffic, conversion rates, and online visibility and business presence. There are several aspects to understand about running a PPC campaign as part of an overall internet and/or search marketing strategy.
Tag Archives: cpc
Improve Your AdWords Quality Score
Posted in SEM Also tagged Adwords, adwords quality score, bid amount, Click through Rate, Cost per Click, CTR, google certified partner, Keywords, landing pages, relevancy 1 Comment
How Does SEM (Search Engine Marketing) Work?
Search Engine Marketing (SEM) aims to improve the visibility of a website in Search Engine Result Pages (SERPs). The purpose, as with any marketing, is to build an audience. Search Engines are a great way to do this since they’re the top referrer for new visitors. SEM uses search engine optimization (SEO) and pay per click advertising (PPC) to promote a website. SEO involves organically getting your website in the top search results while PPC allows you to easily buy your way onto the front page.
Posted in SEM Also tagged Pay per Click Advertising, PPC, Search Engine Marketing, SEM, SEM strategy, SERPS Leave a comment
When Is Google AdWords Necessary?
It’s important to have an understanding of what Google AdWords is and how it works. With AdWords, advertisers pick keywords they believe will be relevant to their website and their marketing strategies. They then bid on the keywords and phrases, with the highest bidders having their ads above the top search engine results (shaded in yellow) and/or along the right side of the first Search Engine Result Page (SERP). The cost per click (CPC) is then formulated according to how the bids were priced; what makes AdWords so unique, though, is the advertiser doesn’t pay for the placement itself. What’s paid for is each click on the ad that brings the web surfer to the advertiser’s optimized landing page.
Posted in Google Adwords Also tagged Cost per Click, Google Adwords, Google Adwords Campaign, return on investment, ROI, Search Engine Result Page, SERP Leave a comment
Can Pay per Click (PPC) Advertising be Profitable?
One of the questions that internet marketers and website owners alike tend to ask regarding Pay per Click or PPC advertising is whether or not it can be profitable. The simple answer to this question is yes – PPC advertising can be profitable, but what this requires above all else is two things:
- You have to know what you are doing OR hire a Professional PPC Advertising Company with demonstrated results for existing and renewing clients.
Posted in Pay Per Click Also tagged advertising, Adwords, Cost per Click, Google Adwords, Keyword Research, Pay Per Click, PPC, PPC budget, ppc monitoring Leave a comment