As part of any online marketing plan, a good PPC campaign can be a fantastic tool for boosting traffic, conversion rates, and online visibility and business presence. There are several aspects to understand about running a PPC campaign as part of an overall internet and/or search marketing strategy.
Tag Archives: Cost per Click
Improve Your AdWords Quality Score
Posted in SEM Also tagged Adwords, adwords quality score, bid amount, Click through Rate, cpc, CTR, google certified partner, Keywords, landing pages, relevancy 1 Comment
Adword Certification
An effective internet marketing strategy can help you build your business by increasing traffic and conversions. Pay per click (PPC) and sponsored search techniques might need to be included in your online marketing strategy. The ads located at the top and right columns of search engine results pages are sponsored or paid ads. When a user searches for terms that match your ad, the ad is displayed. Each time a user clicks on your ad and goes to your site, you pay the search engine a specific amount which is also called CPC. (cost per click).
Search Engine Positioning
This is also known as Search Engine Optimization (SEO). This means optimizing your website for maximum visibility on search engines while keeping your site user friendly. There are a few ways to achieve a good position on a search engine results pages. Many users opt for the pay per click (PPC) method, while others prefer SEO.
PPC
This is an internet advertising strategy that is used to direct traffic to your website by paying the search engines whenever your ad is clicked. You bid on the keyword phrases that are most relevant to your niche market. Keywords are very competitive and tend to get more expensive as the demand and competition increases.
Small Business Web Marketing
Advances in the Internet have completely changed the playing field for small businesses trying to build a brand identity and establish a web presence for themselves. The changes have come so fast and have been so dramatic that it can be intimidating to try to keep up with them, but it’s important to know the landscape, and to have an understanding of some web marketing basics. The more small businesses understand about SEM (search engine marketing), the better they’ll be able to take advantage of the benefits of web marketing and avoiding SEO schemes and companies that use unethical marketing and execution practices.
When Is Google AdWords Necessary?
It’s important to have an understanding of what Google AdWords is and how it works. With AdWords, advertisers pick keywords they believe will be relevant to their website and their marketing strategies. They then bid on the keywords and phrases, with the highest bidders having their ads above the top search engine results (shaded in yellow) and/or along the right side of the first Search Engine Result Page (SERP). The cost per click (CPC) is then formulated according to how the bids were priced; what makes AdWords so unique, though, is the advertiser doesn’t pay for the placement itself. What’s paid for is each click on the ad that brings the web surfer to the advertiser’s optimized landing page.
Posted in Google Adwords Also tagged cpc, Google Adwords, Google Adwords Campaign, return on investment, ROI, Search Engine Result Page, SERP Leave a comment
PPC Google Ads vs. PPC Banner Ads
Two of the most popular choices in paid internet marketing today are Pay per Click Ads with Google, and Pay per Click Banner Ads. Each presents an excellent, but distinct opportunity, so their characteristics should be weighed carefully. Paid ads have quite a few advantages over organic SEO results, one of which is a nearly instantaneous response. But which type of ad is more suited to your business – Banner ads, or PPC text based Google ads?
Posted in Pay Per Click Also tagged Banner Ads, Google Ads, Internet Marketing, Online Advertising, Pay Per Click, PPC, SEO 1 Comment
Outsourcing Google AdWords Services
While Google Adwords is readily utilized through the abundant tools offered by Google, when you are utilizing AdWords services for your websites, one of the considerations that you may make relates to whether or not you should be outsourcing your Adwords management, so that you can free time up for other purposes. If your time is valuable and you believe that it can be better spent in some other way, or you worry that you are not qualified to make the revisions required on an AdWords account, then it may be advisable for you to consider bringing someone onto your team to manage your AdWords services. Outsourcing your Adwords’ services potentially is the smartest decision you can make.
Posted in Pay Per Click Also tagged analytics, Conversion Optimization, CTR, google adword services, Google Adwords, Internet Marketing, landing page, outsourcing, PPC Leave a comment
Paid Search vs. Organic Search
Internet Marketing involves many components; chief among them are Paid Search and Organic Search. Some do not know the difference. Others don’t know whether, and under what circumstances each should be used.
The Difference
Paid Search is the placement of advertising on the first page of Search Engine Result Pages (SERPs). SERPs are always unique because they are generated based on the searcher’s entry of a keyword or a keyword phrase. So, the availability of advertising space on the very first page of these results is most attractive. Most Paid Search, such as Google Adwords, is driven by a bidding model where the advertiser must bid a Cost per Click (CPC) to have their ad placed. The bid is for keywords/phrases that the advertiser wishes to have visibility for. Paid Search Ads appear generally above and to the right of the organic results; so, in essence paid ads compete with naturally occurring results for the attention of surfers.
Posted in Paid Search Also tagged Google Adwords, Organic Search, Paid Search, PPC Management, Search Engine Optimization, search engine result pages, SEO, SERPS 6 Comments
Can Pay per Click (PPC) Advertising be Profitable?
One of the questions that internet marketers and website owners alike tend to ask regarding Pay per Click or PPC advertising is whether or not it can be profitable. The simple answer to this question is yes – PPC advertising can be profitable, but what this requires above all else is two things:
- You have to know what you are doing OR hire a Professional PPC Advertising Company with demonstrated results for existing and renewing clients.
Posted in Pay Per Click Also tagged advertising, Adwords, cpc, Google Adwords, Keyword Research, Pay Per Click, PPC, PPC budget, ppc monitoring Leave a comment
How to Improve Your Click through Rate (CTR)
Making the decision to implement a pay per click advertising campaign is the first step towards increasing traffic, conversions and sales, but the work clearly doesn’t stop there. Ad campaigns must be constantly monitored and refined in order to maximize your ROI. With the end goal of increasing the Click through Rate (CTR), the most successful advertisers make several critical decisions. Each of these is designed to increase the impact of the campaign, and get the most bang for your buck.
Posted in Pay Per Click Also tagged Ad Text, Click through Rate, Improve CTR, Internet Marketing, PPC campaign, PPC Management, ROI, Search Engines Leave a comment
How Much Should I Spend On a PPC Budget on Google Adwords?
PPC or Pay per Click Advertising is an internet marketing service that many of the major search engines, like Google, offer. Advertisers can place ads that will appear based on certain search criteria. PPC works through a bid system. Several advertisers may want their ad to appear when a user searches for a particular term. Who ever has bid the highest will have their ad shown. It follows that the more your ad appears the more visibility you will receive. For this reason, it is important to have an adequate budget for your PPC advertising.
Posted in Pay Per Click Also tagged Daily budget testing, Geographical targeting, Google Adwords, internet marketing service, keyword development, Keyword Research, Outsourcing PPC, Pay per Click Advertising, PPC, PPC budget, PPC campaign management, Reporting, Search Engine Optimization Leave a comment