Marketing your website is a marathon, not a sprint. It requires many personal and corporate traits including commitment, conviction, discipline and patience. In this writing, let’s review the areas that you need to pay the most attention to.
Corporate Signature
This is the most basic form of website marketing. Your URL must appear on every corporate document and traditional marketing materials. These include your business card, stationery, all printed sales documents and presentation materials, your print ads, your TV ads, your radio ads, billboards, your video presentations and demos, your phone book listing, your newsletter and your direct mail. Is your URL, with an active link, included in the signature section of every email you send out? It must be if you are serious about marketing your website.