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	<title>Internet Marketing Articles &#187; Conversion Rate</title>
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	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
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		<item>
		<title>Marketing Metrics</title>
		<link>http://www.optimum7.com/internet-marketing/marketing/marketing-metrics.html</link>
		<comments>http://www.optimum7.com/internet-marketing/marketing/marketing-metrics.html#comments</comments>
		<pubDate>Mon, 23 May 2011 13:09:20 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Banner Ads]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[marketing metrics]]></category>
		<category><![CDATA[online advertisement]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4216</guid>
		<description><![CDATA[Traditional marketing campaigns involve conventional mediums like television, newspapers, radio and magazines. Before launching an advertisement, you should consider the marketing metrics that will determine if the ad is successful or not.]]></description>
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		<title>Google Adwords Keyword Tool</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/google-adwords-keyword-tool.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/google-adwords-keyword-tool.html#comments</comments>
		<pubDate>Mon, 23 May 2011 03:45:07 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[adwords certified]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[internet marketing campaign]]></category>
		<category><![CDATA[keyword tool]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[pay per click techniques]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Split Testing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4213</guid>
		<description><![CDATA[One of Google’s most profitable products  is AdWords. It is a major sponsored search platform that allows users to capitalize on targeted keyword research. Implementing a solid internet marketing campaign may need to include the use of pay per click (PPC) techniques.]]></description>
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		</item>
		<item>
		<title>What Affects My Conversion Rate?</title>
		<link>http://www.optimum7.com/internet-marketing/conversion-optimization/what-affects-my-conversion-rate.html</link>
		<comments>http://www.optimum7.com/internet-marketing/conversion-optimization/what-affects-my-conversion-rate.html#comments</comments>
		<pubDate>Mon, 28 Feb 2011 17:55:37 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[free shipping]]></category>
		<category><![CDATA[generate leads]]></category>
		<category><![CDATA[generate quality leads]]></category>
		<category><![CDATA[Navigation]]></category>
		<category><![CDATA[special offers]]></category>
		<category><![CDATA[User Friendly]]></category>
		<category><![CDATA[visually appealing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3757</guid>
		<description><![CDATA[A conversion for your site can be just about anything. It can be getting someone to stay on your site for more than a specific period of time, it can be a lead generated by your site, it can be getting someone to sign up for an email subscription, or it can be an actual purchase . Your conversion rate refers to your ability to make those things happen – i.e. how many people visit your site versus how many of them convert(or do what you intended them to do).]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Increase eCommerce Conversion Rate</title>
		<link>http://www.optimum7.com/internet-marketing/ecommerce/how-to-increase-ecommerce-conversion-rate.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ecommerce/how-to-increase-ecommerce-conversion-rate.html#comments</comments>
		<pubDate>Sat, 02 Oct 2010 03:30:53 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[Increase eCommerce Conversion Rate]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3083</guid>
		<description><![CDATA[Conversion rate is one of the most important metrics that defines the bottom line of a business. Responsible ecommerce businesses have designed an effective website, worked diligently to improve their rankings through a series of SEO (Search Engine Optimization) steps and have seen their visitor counts rise. However, they might have noticed that their conversion rates are not meeting expectations. The underlying problem, how to increase conversion rates, can be addressed in a variety of ways, but many find that by focusing on conversion optimization and its related components, design, testing and content, increasing conversion rates is feasible.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Manage Google AdWords</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/manage-google-adwords.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/manage-google-adwords.html#comments</comments>
		<pubDate>Wed, 29 Sep 2010 03:11:02 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Increase Revenue]]></category>
		<category><![CDATA[Manage Google AdWords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3058</guid>
		<description><![CDATA[The importance of implementing an SEO (Search Engine Optimization) program and all of its related components is essential for any website. Content, content syndication, organic link building, keyword analysis and design all play a role in creating a highly visible web site.]]></description>
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		<item>
		<title>Landing Page Design and Testing</title>
		<link>http://www.optimum7.com/internet-marketing/conversion-optimization/landing-page-design-and-testing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/conversion-optimization/landing-page-design-and-testing.html#comments</comments>
		<pubDate>Wed, 29 Sep 2010 02:54:58 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[landing page design]]></category>
		<category><![CDATA[Landing Page Design and Testing]]></category>
		<category><![CDATA[Landing Page Testing]]></category>
		<category><![CDATA[onversation Optimizer]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3054</guid>
		<description><![CDATA[Building a strong online business isn’t just about the product or services offered. Developing a strong product line and implementing a marketing plan based on Internet Marketing is essential; but just marketing is not enough. The single greatest factor for determining the overall success of an online business is the conversion rate. The conversion rate or the number of visitors who ‘convert’ to paying customers, can often be improved by addressing the design elements on landing pages, whether they exist on the website itself or are specific landing pages linked to sponsored ads (Pay per Click).Understanding what a landing page is and how design elements can influence a visitor is critical. Landing Page Design and Testing is one of the most effective ways to achieve growth in your online business.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Landing Page Design for Conversions</title>
		<link>http://www.optimum7.com/internet-marketing/conversion-optimization/landing-page-design-for-conversions.html</link>
		<comments>http://www.optimum7.com/internet-marketing/conversion-optimization/landing-page-design-for-conversions.html#comments</comments>
		<pubDate>Fri, 21 May 2010 13:48:13 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[landing page design]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2445</guid>
		<description><![CDATA[A quick look at the analytical data provided by your website is likely to tell you several things. First, the vast majority of your visitors are leaving your website within seconds of hitting the page. Second, the next largest group may attempt to convert by making a purchase or providing their contact information, but will become frustrated by the process. Finally, the smallest percentage of your visitors will actually convert to either paying customers or new leads. This poses a problem to every website owner, regardless of their marketing budget. The solution, quite simply, is landing page design for conversions or Conversion Optimization. This is the ongoing process of changing and testing your landing page to achieve the optimal number of conversions.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Adwords Optimization</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/google-adwords-optimization.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/google-adwords-optimization.html#comments</comments>
		<pubDate>Tue, 22 Dec 2009 15:42:20 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Adtext]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1454</guid>
		<description><![CDATA[When it comes to advertising with Google Adwords, optimization through trial and error is going to play an important role. Very rarely will an internet marketer choose a keyword combination and a bid amount, and have their work turn into great success right off the bat. For most internet marketers, this process involves a great amount of Google AdWords optimization, where trial &#038; error and split testing has to be employed in order to determine what keyword combinations drive results and which do not. Not every keyword combination, even the most popular, is going to drive consistent results for every advertisement. This means that it will be a process to determine which keywords are going to work for you.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paid Search Advertising Services</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/paid-search-advertising-services.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/paid-search-advertising-services.html#comments</comments>
		<pubDate>Mon, 30 Nov 2009 18:00:47 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[advertising services]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[paid search advertising]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1319</guid>
		<description><![CDATA[Paid search advertising is when a company pays a search engine to display their ad when certain search queries are run. For example, when you run a search on Google, you’ll see the sites that paid to be advertised there, and you’ll see the other links that are related to that topic.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should You Outsource PPC to a Third Party?</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/should-you-outsource-ppc-third-party.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/should-you-outsource-ppc-third-party.html#comments</comments>
		<pubDate>Thu, 22 Oct 2009 03:36:45 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[organic serach]]></category>
		<category><![CDATA[Outsource PPC]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1156</guid>
		<description><![CDATA[One of the best ways to advertise your new website or online business is PPC. I know what you are thinking, what in the heck is PPC? PPC (Pay per Click) is the main advertising medium of the search engines.  Google’s PPC is called Adwords.  PPC provides the means for online marketers to be display advertising that will appear alongside and just above the natural or organic search results.  As with organic search results, the ads are targeted to the keyword.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Should You Outsource PPC</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/why-should-you-outsource-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/why-should-you-outsource-ppc.html#comments</comments>
		<pubDate>Wed, 02 Sep 2009 14:51:34 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[A/B Testing]]></category>
		<category><![CDATA[Adtext]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[competitive research]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[extensive keyword research]]></category>
		<category><![CDATA[landing page design]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search engine result pages]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=970</guid>
		<description><![CDATA[Pay per Click (PPC) refers directly to those advertisements that accompany Search Engine Result Pages (SERPs) generally along the right hand side as well at the top of the organic results.  In Google the ones just above the organic results are currently shaded in yellow.]]></description>
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