<?xml version="1.0" encoding="UTF-8"?> <rss
version="2.0"
xmlns:content="http://purl.org/rss/1.0/modules/content/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
xmlns:atom="http://www.w3.org/2005/Atom"
xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
><channel><title>Internet Marketing Articles &#187; Conversion Rate</title> <atom:link href="http://www.optimum7.com/internet-marketing/tag/conversion-rate/feed" rel="self" type="application/rss+xml" /><link>http://www.optimum7.com/internet-marketing</link> <description>Online Marketing Done Right</description> <lastBuildDate>Thu, 29 Jul 2010 20:07:22 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>Landing Page Design for Conversions</title><link>http://www.optimum7.com/internet-marketing/conversion-optimization/landing-page-design-for-conversions.html</link> <comments>http://www.optimum7.com/internet-marketing/conversion-optimization/landing-page-design-for-conversions.html#comments</comments> <pubDate>Fri, 21 May 2010 13:48:13 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Conversion Optimization]]></category> <category><![CDATA[call to action]]></category> <category><![CDATA[Conversion Rate]]></category> <category><![CDATA[landing page design]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[testing]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2445</guid> <description><![CDATA[A quick look at the analytical data provided by your website is likely to tell you several things. First, the vast majority of your visitors are leaving your website within seconds of hitting the page. Second, the next largest group may attempt to convert by making a purchase or providing their contact information, but will become frustrated by the process. Finally, the smallest percentage of your visitors will actually convert to either paying customers or new leads. This poses a problem to every website owner, regardless of their marketing budget. The solution, quite simply, is landing page design for conversions or Conversion Optimization. This is the ongoing process of changing and testing your landing page to achieve the optimal number of conversions.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/conversion-optimization/landing-page-design-for-conversions.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google Adwords Optimization</title><link>http://www.optimum7.com/internet-marketing/ppc/google-adwords-optimization.html</link> <comments>http://www.optimum7.com/internet-marketing/ppc/google-adwords-optimization.html#comments</comments> <pubDate>Tue, 22 Dec 2009 15:42:20 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[PPC]]></category> <category><![CDATA[Adtext]]></category> <category><![CDATA[Conversion Rate]]></category> <category><![CDATA[CTR]]></category> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[Google Analytics]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[landing pages]]></category> <category><![CDATA[SEO]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1454</guid> <description><![CDATA[When it comes to advertising with Google Adwords, optimization through trial and error is going to play an important role. Very rarely will an internet marketer choose a keyword combination and a bid amount, and have their work turn into great success right off the bat. For most internet marketers, this process involves a great amount of Google AdWords optimization, where trial &#038; error and split testing has to be employed in order to determine what keyword combinations drive results and which do not. Not every keyword combination, even the most popular, is going to drive consistent results for every advertisement. This means that it will be a process to determine which keywords are going to work for you.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/google-adwords-optimization.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Paid Search Advertising Services</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/paid-search-advertising-services.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/paid-search-advertising-services.html#comments</comments> <pubDate>Mon, 30 Nov 2009 18:00:47 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[advertising services]]></category> <category><![CDATA[Adwords]]></category> <category><![CDATA[Click through Rate]]></category> <category><![CDATA[Conversion Rate]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Paid Search]]></category> <category><![CDATA[paid search advertising]]></category> <category><![CDATA[PPC campaign]]></category> <category><![CDATA[ROI]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1319</guid> <description><![CDATA[Paid search advertising is when a company pays a search engine to display their ad when certain search queries are run. For example, when you run a search on Google, you’ll see the sites that paid to be advertised there, and you’ll see the other links that are related to that topic.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/paid-search-advertising-services.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Should You Outsource PPC to a Third Party?</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/should-you-outsource-ppc-third-party.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/should-you-outsource-ppc-third-party.html#comments</comments> <pubDate>Thu, 22 Oct 2009 03:36:45 +0000</pubDate> <dc:creator>Arthur</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[Adsense]]></category> <category><![CDATA[bing]]></category> <category><![CDATA[Conversion Rate]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[organic serach]]></category> <category><![CDATA[Outsource PPC]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[ROI]]></category> <category><![CDATA[Search Engines]]></category> <category><![CDATA[Yahoo]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1156</guid> <description><![CDATA[One of the best ways to advertise your new website or online business is PPC. I know what you are thinking, what in the heck is PPC? PPC (Pay per Click) is the main advertising medium of the search engines.  Google’s PPC is called Adwords.  PPC provides the means for online marketers to be display advertising that will appear alongside and just above the natural or organic search results.  As with organic search results, the ads are targeted to the keyword.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/should-you-outsource-ppc-third-party.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Why Should You Outsource PPC</title><link>http://www.optimum7.com/internet-marketing/internet-marketing-services/why-should-you-outsource-ppc.html</link> <comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/why-should-you-outsource-ppc.html#comments</comments> <pubDate>Wed, 02 Sep 2009 14:51:34 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Internet Marketing Services]]></category> <category><![CDATA[A/B Testing]]></category> <category><![CDATA[Adtext]]></category> <category><![CDATA[Click through Rate]]></category> <category><![CDATA[competitive research]]></category> <category><![CDATA[Conversion Rate]]></category> <category><![CDATA[CTR]]></category> <category><![CDATA[extensive keyword research]]></category> <category><![CDATA[landing page design]]></category> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[search engine result pages]]></category> <category><![CDATA[SERP]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=970</guid> <description><![CDATA[Pay per Click (PPC) refers directly to those advertisements that accompany Search Engine Result Pages (SERPs) generally along the right hand side as well at the top of the organic results.  In Google the ones just above the organic results are currently shaded in yellow.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/why-should-you-outsource-ppc.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

Minified using disk
Page Caching using disk (user agent is rejected)
Database Caching 8/14 queries in 0.010 seconds using disk

Served from: www.optimum7.com @ 2010-07-29 21:09:16 -->