Tag Archives: Conversion Optimization

Improved Search Engine Ranking; How to Rank High for Google Keywords

Statistically, fewer and fewer users are clicking through to the second page of a search engine index.  Additionally, with all the improvements Google is making, like instant previews, it’s adding up to the death of page 2 of a search index.  So, what can you do to see improved search engine ranking?

Improved Rankings

Appearing at the top of a search engine index can help your business exponentially.  Users trust engines like Google to provide valid information, and if you’re on top, you’re much more likely to get clicked on, and ultimately get more clients.

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Better Search Engine Ranking

Achieving better search engine ranking takes time, and money.  That’s not to say that you can buy your way to the top of a Google search index, because that would be a quick and easy solution.  No, ranking high in a Google search index defiantly requires dedication on multiple levels.

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Website Search Engine Optimization (SEO)

SEO is a great way to drive traffic to your site, and increase your statistics when it comes to leads and conversion data. However, it’s not for everyone. It requires a huge financial and time commitment in order to be executed properly and be successful.

What is SEO?

SEO involves making your site as attractive to search engines as possible so that you can rank high in a search index. More and more, internet users are not clicking past the second page of a search index. So, if your site isn’t on the first page, preferably at the top (or “above the fold”), you’re just not going to get seen. Because of this, through no fault of your own, you could pretty easily see the death of your internet campaign.

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Search Engine Optimizing; How to Optimize Your Site Content for Google

Search Engine Optimizing – or SEO – is a vital part of your online marketing strategy. It’s complex, expensive and takes time, so it’s not for the faint of heart. However, if you want to make sure you drive traffic to your site, get leads from your website, and obtain loyal clients through the internet, it’s important to start and maintain an SEO campaign.

But what does that mean? What’s involved in an SEO strategy?

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Search Engine Optimization (SEO) Strategy

Having a good Search Engine Optimization (SEO) strategy in place is vital to achieving high ROI and conversion numbers, as well as driving traffic to your website. In this internet driven world, it’s essential to have a visible website that gets traffic from multiple sources. Not only can this help your business’s image, it can increase productivity and allow you to tap into a client base you didn’t have before. Implementing an SEO strategy can help you achieve all of this and more.

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Making Money with Google

Making money with Google is possible, but it’s not as easy as some people might think. Regardless of whether you are selling services, or selling actual products, it requires a fair amount of knowhow, time, effort and financial resources. However, with the proper combination of all these things, Google can help your business to become very profitable.

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How to Build SEO Friendly Websites

SEO is a very complex and involved process. Building an effective website is the first of many steps involved with SEO.

First, you should pay attention to onsite optimization when building the site and building SEO friendly functionalities into the site. This will help your SEO stats, and drive users to your website. Some SEO friendly functionalities include:

  • Your URL. Make sure you have static URLs for your site. This means you build essential keywords into it, rather than just coding and other useless information.
  • Make sure you can use custom metatag information within the site. Elements like page titles, description and keywords should all be customizable.
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How Long Does SEO Take To Be Effective?

SEO is a very long and involved process that takes time and financial resources to be effective. In fact, a successful SEO campaign takes at least 6 to 12 months to be implemented, and needs to be constantly monitored and maintained along the way. Anyone who tells you it can be done faster, for a lower price is offering you a gimmick. Quality SEO that is effective takes commitment, and there’s no way around it.

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Big Commerce SEO (Search Engine Optimization)

Big Commerce has been gaining in popularity in the past few years. As a hosted shopping cart solution, it is considered to be one of the easiest to install and implement. It is also known for its easy optimization integration, making it a popular choice for those looking to increase their visibility. This customizable solution offers several different design modes, social media integration and complete optimization services. At Optimum7, we have worked with several Big Commerce projects and we are very familiar with how this hosted shopping cart system functions when it comes to SEO capabilities.

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Cartit SEO (Search Engine Optimization)

Cartit can bring a comprehensive shopping cart solution to your ecommerce business if you are a beginner.  It’s an open source solutions which is free so it makes it ideal for individuals who want to test opening a new Ecommerce store. Optimum 7 understands how Cartit works, including its search engine optimization capabilities.

Cartit offers a variety of  services, including customer management that isn’t internet based – keeping your client’s identities and information safe, customer account features – allowing customers to create their own accounts, and an easy to navigate configuration – that allows you to personalize everything from the site’s appearance to shipping and payment options. It also allows for unlimited number of products.

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Hotel Websites and Search Engine Optimization (SEO)

In the past 10 years Expedia, Travelocity, Orbitz, Hotels.com, Priceline and other sites have revolutionized the travel industry. By providing the rates of thousands of hotels, users can select their ideal place to stay without traipsing all over the internet. However, this service has hurt local hotels, as they often can’t afford the fees involved with listing their information on these popular sites. However, if you’re a local hotel owner, don’t despair! By using search engine optimization (SEO) you can drive traffic directly to your business, and avoid ever having to advertise with travel sites.

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ZenCart SEO (Search Engine Optimization)

All eCommerce shopping cart solutions have not been created equal, they feature complicated set-up processes, optimization techniques that take an advanced degree to implement and functionality that doesn’t quite hit the mark. A group of designers and programmers got together to address this problem and created ZenCart. This is an open-source (free) shopping cart and the software includes functional features, easy to follow instructions, customization options and optimization functionality. At Optimum7, we have worked with several Zencart projects and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.

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