Tag Archives: Consumers

Marketing in Social Media, Does it Work?

July 21, 2009
How many times have you received a marketing email soliciting a product or service? Once you’ve opened it, do you actually acton it or do you just discard it? Maybe the offer is enticing but it’s not the exact deal you are looking for so you delete it. Why didn’t that campaign work? Maybe [...]
Posted in Business Strategy | Also tagged , , , , , , , | Comments closed

How to Keep Your Customers Coming Back

July 8, 2008
If your website has a goal, that is, sales made through an online ecommerce site, lead generation, phone calls, surveys that are completed, then you probably have put some significant effort in time and expense towards winning that client... and it all started with a conversion.

If you have been in business for any length of time, you should probably already know what a big percentage of NEW sales actually come from EXISTING customers.  If you are doing a good job, this is most certainly the case.  This should make sense; customer buys product or uses your service and you have provided the value, and hopefully more, than the client expected.  Important customer-relationship dynamics take hold … trust, confidence, peace of mind and convenience all grow in your favor.

Posted in Online Content | Also tagged , , , , , , , , | Comments closed