There has been a shift in the marketing paradigm. In today’s economy major corporations have changed the direction of their advertising schemes and have geared themselves towards providing cheaper products and services. The companies that are staying afloat are the ones that have lowered their prices and are letting everyone know about it by introducing or re-introducing certain keywords in their campaigns. Instead of trying to show you what makes them better than the competition, they want to show who can give you the most bang for your buck.