Every industry has its own challenges when it comes to getting the word out. In the aviation industry, the ironic challenge is that the aviation professionals have a lot of technical know-how. Rather than having a problem and knowing how to utilize the internet for effective searches, searches tend to be rather specific to the industry. This means that sites developed specifically for the aviation niche need to keep this in mind during design and content development. Competitive research is essential while designing an aviation site as well as adding content to it. The topics should be researched based on prior search stats; which terms were searched for on Google in the past 30 days? How relevant is your site to those targeted terms?
Tag Archives: competitive research
Top SEO (Search Engine Optimization) Tools
You’re constantly hearing about the importance of Search Engine Optimization (SEO) tools. You understand what successful SEO can mean for your business and you are also aware of the harm that can be done to a thriving business with the absence of SEO. You are all about success but success takes time and resources.
There are an overwhelming abundance of SEO tools available to you. If you are currently looking to utilize free tools you may want to start here;
Why Should You Outsource PPC
Pay per Click (PPC) refers directly to those advertisements that accompany Search Engine Result Pages (SERPs) generally along the right hand side as well at the top of the organic results. In Google the ones just above the organic results are currently shaded in yellow.
There are really only two metrics that matter when it comes to PPC … (1) CTR (Click through Rate) and (2) Conversion Rate. Click through Rate is simply the number of times a paid ad is clicked divided into the number of times the paid ad is displayed (impressions). Conversion Rate is the number of conversions (leads, sales, filled forms, subscriptions, etc) divided into the number of paid visits, generally to a specific landing page. In essence, PPC success can be fully assessed by focusing just on these 2 metrics.
Posted in Internet Marketing Services Also tagged A/B Testing, Adtext, Click through Rate, Conversion Rate, CTR, extensive keyword research, landing page design, Pay Per Click, PPC, search engine result pages, SERP Comments closed