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	<title>Internet Marketing Articles &#187; Click through Rate</title>
	<atom:link href="http://www.optimum7.com/internet-marketing/tag/click-through-rate/feed" rel="self" type="application/rss+xml" />
	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
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		<item>
		<title>Improve Your AdWords Quality Score</title>
		<link>http://www.optimum7.com/internet-marketing/sem/improve-your-adwords-quality-score.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/improve-your-adwords-quality-score.html#comments</comments>
		<pubDate>Fri, 04 Nov 2011 13:59:06 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[adwords quality score]]></category>
		<category><![CDATA[bid amount]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[cpc]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[google certified partner]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[relevancy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3706</guid>
		<description><![CDATA[As part of any online marketing plan, a good PPC campaign can be a fantastic tool for boosting traffic, conversion rates, and online visibility and business presence. There are several aspects to understand about running a PPC campaign as part of an overall internet and/or search marketing strategy.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Adword Certification</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/adword-certification.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/adword-certification.html#comments</comments>
		<pubDate>Wed, 18 May 2011 13:36:15 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[adword certification]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[google advertising professional]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[ppc strategy]]></category>
		<category><![CDATA[Split Testing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4169</guid>
		<description><![CDATA[An effective internet marketing strategy can help you build your business by increasing traffic and conversions. Pay per click (PPC) and sponsored search techniques might need to be included in your online marketing strategy. The ads located at the top and right columns of search engine results pages are sponsored or paid ads. When a user searches for terms that match your ad, the ad is displayed. Each time a user clicks on your ad and goes to your site, you pay the search engine a specific amount which is also called CPC. (cost per click).]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Certification</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/google-certification.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/google-certification.html#comments</comments>
		<pubDate>Mon, 09 May 2011 21:01:04 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[google advertising professional]]></category>
		<category><![CDATA[google certification]]></category>
		<category><![CDATA[internet marketing campaign]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Traffic]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4116</guid>
		<description><![CDATA[If you want more traffic and conversions, you need to have a strong online marketing strategy. An effective marketing strategy might have to include sponsored search and several PPC (pay per click) strategies. These are paid ads that appear in the top and right column of search engine results pages.  Your ads are shown to the user if the search term is related to your ads and you only pay if a user actually clicks on your ad to go to your site.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-adwords/google-certification.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Landing Page</title>
		<link>http://www.optimum7.com/internet-marketing/design/best-landing-page.html</link>
		<comments>http://www.optimum7.com/internet-marketing/design/best-landing-page.html#comments</comments>
		<pubDate>Thu, 28 Oct 2010 01:14:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[design elements]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[optimize]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3209</guid>
		<description><![CDATA[If you want to be able to analyze the efficacy of your own landing page, consider for a moment the last five websites you visited, focusing specifically on their landing pages. (the first page you ‘landed’ on after clicking an advertisement or banner). Did you stay and ‘click through,’ exploring the website further, or did you close out of the site after just seconds? What ‘worked’ for the site?  Now, consider your own landing pages. Take a moment to review analytical numbers for your site, focusing specifically on what visitors did once they landed. How long did they stay? Was that time frame enough to perform a specific action? How do they actually navigate through the site itself? Which links did they click?]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/design/best-landing-page.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Manage Google AdWords</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/manage-google-adwords.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/manage-google-adwords.html#comments</comments>
		<pubDate>Wed, 29 Sep 2010 03:11:02 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Increase Revenue]]></category>
		<category><![CDATA[Manage Google AdWords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3058</guid>
		<description><![CDATA[The importance of implementing an SEO (Search Engine Optimization) program and all of its related components is essential for any website. Content, content syndication, organic link building, keyword analysis and design all play a role in creating a highly visible web site.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/manage-google-adwords.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords Management Services</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-management-services.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-management-services.html#comments</comments>
		<pubDate>Wed, 29 Sep 2010 02:49:40 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google AdWords Management Services]]></category>
		<category><![CDATA[Google AdWords Services]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3051</guid>
		<description><![CDATA[As an online business owner, one of the best decisions you can make is to work with a company that specializes in Google AdWords. Researching for the right Adwords Management Service is critical to more fully understand what you can expect, what your responsibilities are and to see for yourself case studies or other proof of success using Adwords in terms of CTR, Conversion rates and etc.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-management-services.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook PPC vs. Google PPC</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/facebook-ppc-vs-google-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/facebook-ppc-vs-google-ppc.html#comments</comments>
		<pubDate>Fri, 12 Mar 2010 17:22:30 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook PPC]]></category>
		<category><![CDATA[Google PPC]]></category>
		<category><![CDATA[increase traffic]]></category>
		<category><![CDATA[Niche Market PPC]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Social Network]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1966</guid>
		<description><![CDATA[Facebook is a social network that has had the success of breaking into the social networking scene and surpassing its competitors all the way to its current position at the top of the social media sphere providing its services to over 400 million users.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/facebook-ppc-vs-google-ppc.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Search Engine Marketing (SEM)?</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/what-is-search-engine-marketing-sem.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/what-is-search-engine-marketing-sem.html#comments</comments>
		<pubDate>Tue, 23 Feb 2010 19:21:57 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEMK]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1871</guid>
		<description><![CDATA[By strict definition, search engine marketing refers to strategies that are aimed at boosting a company’s web-based visibility, meaning that it shows up near the top of search engine results (i.e. Google or Yahoo). This is typically done a couple of different ways: through paid placement, like Google’s Pay per Click model Adwords, and Search Engine Optimization (SEO).]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/what-is-search-engine-marketing-sem.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting the Most Out of PPC</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/getting-the-most-out-of-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/getting-the-most-out-of-ppc.html#comments</comments>
		<pubDate>Mon, 11 Jan 2010 10:03:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Negative keywords]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Organic SEO]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[seo campaign]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1554</guid>
		<description><![CDATA[One of the most popular online advertising methods is Pay per Click, or PPC. Using this method, advertisers only pay when a user clicks on their ad, and is redirected to their site. Many web site owners use this method because it is an economical way to reach targeted customers right away, rather than waiting for months via an organic SEO campaign. The cost of PPC advertising campaigns can vary greatly, because advertisers choose their budget on a daily basis.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/getting-the-most-out-of-ppc.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Businesses that Benefit from PPC</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/businesses-that-benefit-from-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/businesses-that-benefit-from-ppc.html#comments</comments>
		<pubDate>Wed, 23 Dec 2009 15:04:28 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1470</guid>
		<description><![CDATA[Pay per Click (PPC) Advertising is still a hot internet advertising tool. Advertisers are drawn to PPC because of the ability to tailor both the campaign and the budget, making it possible to advertise to a targeted audience on even a relatively small budget. Relatively easy to manage, most PPC campaigns are run through a third party that handles tracking and payment for the advertisements. Google is one of the biggest sponsored search providers.  Google Adwords is the commercial name brand. Analytical data is typically provided by the Pay Per Click Company, making it easy to track how the key metrics of all PPC campaigns; CTR (click through rate) and Conversion Rate (the percentage of conversions vs. the clicks).]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/businesses-that-benefit-from-ppc.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pay per Click (PPC) vs. Pay per Impression (CPM)</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/pay-per-click-vs-pay-per-impression.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/pay-per-click-vs-pay-per-impression.html#comments</comments>
		<pubDate>Mon, 14 Dec 2009 21:25:13 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[cpm]]></category>
		<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[online advertisers]]></category>
		<category><![CDATA[pay per impression]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1371</guid>
		<description><![CDATA[Today, online advertisers are constantly looking for new ways to advertise their products and services. Search Engine Optimization (SEO), Sponsored Search, Social Media and Affiliate Marketing are some tactics used by business owners to advertise their businesses, improve their visibility and increase conversions. One of the most popular techniques, paid searches, can be divided into several subtypes of advertising.  Cost per Mille (CPM) and Cost per Click (CPC) are the two most popular types of paid searches.  Understanding the key differences between the two can help a potential advertiser decide which method will work best for their needs.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/pay-per-click-vs-pay-per-impression.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to Improve Your Click through Rate (CTR)</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-improve-click-through-rate.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-improve-click-through-rate.html#comments</comments>
		<pubDate>Mon, 14 Dec 2009 19:18:49 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Ad Text]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[Improve CTR]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1347</guid>
		<description><![CDATA[Making the decision to implement a pay per click advertising campaign is the first step towards increasing traffic, conversions and sales, but the work clearly doesn’t stop there. Ad campaigns must be constantly monitored and refined in order to maximize your ROI. With the end goal of increasing the Click through Rate (CTR), the most successful advertisers make several critical decisions. Each of these is designed to increase the impact of the campaign, and get the most bang for your buck.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-improve-click-through-rate.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Optimize Ad Spend and Conversions on Google AdWords</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/optimize-ad-spend-and-conversions-on-google-adwords.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/optimize-ad-spend-and-conversions-on-google-adwords.html#comments</comments>
		<pubDate>Tue, 01 Dec 2009 20:44:24 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[AdWords Campaign]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Optimize Ad Spend]]></category>
		<category><![CDATA[page views]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1309</guid>
		<description><![CDATA[In order to optimize ad spend and conversions on AdWords, you need to track your site information regularly. Google Analytics has some great tools for this, if you choose to go through Adwords — which makes sense, since Google has about seventy percent of the market. But the important thing is that you track your site’s statistics, no matter how you do it.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/optimize-ad-spend-and-conversions-on-google-adwords.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paid Search Advertising Services</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/paid-search-advertising-services.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/paid-search-advertising-services.html#comments</comments>
		<pubDate>Mon, 30 Nov 2009 18:00:47 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[advertising services]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[paid search advertising]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1319</guid>
		<description><![CDATA[Paid search advertising is when a company pays a search engine to display their ad when certain search queries are run. For example, when you run a search on Google, you’ll see the sites that paid to be advertised there, and you’ll see the other links that are related to that topic.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/paid-search-advertising-services.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Should You Outsource PPC</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/why-should-you-outsource-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/why-should-you-outsource-ppc.html#comments</comments>
		<pubDate>Wed, 02 Sep 2009 14:51:34 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[A/B Testing]]></category>
		<category><![CDATA[Adtext]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[competitive research]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[extensive keyword research]]></category>
		<category><![CDATA[landing page design]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search engine result pages]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=970</guid>
		<description><![CDATA[Pay per Click (PPC) refers directly to those advertisements that accompany Search Engine Result Pages (SERPs) generally along the right hand side as well at the top of the organic results.  In Google the ones just above the organic results are currently shaded in yellow.]]></description>
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