Tag Archives: Click through Rate
What is Search Engine Marketing (SEM)?
By strict definition, search engine marketing refers to strategies that are aimed at boosting a company’s web-based visibility, meaning that it shows up near the top of search engine results (i.e. Google or Yahoo). This is typically done a couple of different ways: through paid placement, like Google’s Pay per Click model Adwords, and Search Engine Optimization (SEO).
Posted in Search Engine Marketing Also tagged Conversion Optimization, CTR, Keyword Research, Pay Per Click, Search Engine Marketing, Search Engine Optimization, SEMK, SEO Leave a comment
Getting the Most Out of PPC
One of the most popular online advertising methods is Pay per Click, or PPC. Using this method, advertisers only pay when a user clicks on their ad, and is redirected to their site. Many web site owners use this method because it is an economical way to reach targeted customers right away, rather than waiting for months via an organic SEO campaign. The cost of PPC advertising campaigns can vary greatly, because advertisers choose their budget on a daily basis.
Posted in PPC Also tagged CTR, Google Adwords, google analytics, Negative keywords, Online Advertising, Organic SEO, Pay Per Click, PPC, PPC campaign, ROI, seo campaign Leave a comment
Businesses that Benefit from PPC
Pay per Click (PPC) Advertising is still a hot internet advertising tool. Advertisers are drawn to PPC because of the ability to tailor both the campaign and the budget, making it possible to advertise to a targeted audience on even a relatively small budget. Relatively easy to manage, most PPC campaigns are run through a third party that handles tracking and payment for the advertisements. Google is one of the biggest sponsored search providers. Google Adwords is the commercial name brand. Analytical data is typically provided by the Pay Per Click Company, making it easy to track how the key metrics of all PPC campaigns; CTR (click through rate) and Conversion Rate (the percentage of conversions vs. the clicks).
Posted in PPC Also tagged Conversion Optimization, CTR, Internet Marketing, Pay Per Click, PPC, PPC campaign, Search Engine Optimization, Social Media Optimization Leave a comment
Pay per Click (PPC) vs. Pay per Impression (CPM)
Today, online advertisers are constantly looking for new ways to advertise their products and services. Search Engine Optimization (SEO), Sponsored Search, Social Media and Affiliate Marketing are some tactics used by business owners to advertise their businesses, improve their visibility and increase conversions. One of the most popular techniques, paid searches, can be divided into several subtypes of advertising. Cost per Mille (CPM) and Cost per Click (CPC) are the two most popular types of paid searches. Understanding the key differences between the two can help a potential advertiser decide which method will work best for their needs.
Posted in Pay Per Click Also tagged cpm, internet marketing strategy, online advertisers, Pay Per Click, pay per impression, PPC, Search Engine Optimization Leave a comment
Paid Search Advertising Services
Paid search advertising is when a company pays a search engine to display their ad when certain search queries are run. For example, when you run a search on Google, you’ll see the sites that paid to be advertised there, and you’ll see the other links that are related to that topic.
Posted in Pay Per Click Also tagged advertising services, Adwords, Conversion Rate, Google, Paid Search, paid search advertising, Pay Per Click, PPC campaign, ROI Leave a comment
Why Should You Outsource PPC
Pay per Click (PPC) refers directly to those advertisements that accompany Search Engine Result Pages (SERPs) generally along the right hand side as well at the top of the organic results. In Google the ones just above the organic results are currently shaded in yellow.
Posted in Internet Marketing Services Also tagged A/B Testing, Adtext, competitive research, Conversion Rate, CTR, extensive keyword research, landing page design, Pay Per Click, PPC, search engine result pages, SERP Comments closed
Facebook PPC vs. Google PPC