As part of any online marketing plan, a good PPC campaign can be a fantastic tool for boosting traffic, conversion rates, and online visibility and business presence. There are several aspects to understand about running a PPC campaign as part of an overall internet and/or search marketing strategy.
Tag Archives: Click through Rate
Improve Your AdWords Quality Score
Posted in SEM Also tagged Adwords, adwords quality score, bid amount, Cost per Click, cpc, CTR, google certified partner, Keywords, landing pages, relevancy 1 Comment
Adword Certification
An effective internet marketing strategy can help you build your business by increasing traffic and conversions. Pay per click (PPC) and sponsored search techniques might need to be included in your online marketing strategy. The ads located at the top and right columns of search engine results pages are sponsored or paid ads. When a user searches for terms that match your ad, the ad is displayed. Each time a user clicks on your ad and goes to your site, you pay the search engine a specific amount which is also called CPC. (cost per click).
Posted in Pay Per Click Also tagged adword certification, Cost per Click, goals, google advertising professional, Google Adwords, Pay Per Click, ppc strategy, Split Testing Leave a comment
Google Certification
If you want more traffic and conversions, you need to have a strong online marketing strategy. An effective marketing strategy might have to include sponsored search and several PPC (pay per click) strategies. These are paid ads that appear in the top and right column of search engine results pages. Your ads are shown to the user if the search term is related to your ads and you only pay if a user actually clicks on your ad to go to your site.
Best Landing Page
If you want to be able to analyze the efficacy of your own landing page, consider for a moment the last five websites you visited, focusing specifically on their landing pages. (the first page you ‘landed’ on after clicking an advertisement or banner). Did you stay and ‘click through,’ exploring the website further, or did you close out of the site after just seconds? What ‘worked’ for the site? Now, consider your own landing pages. Take a moment to review analytical numbers for your site, focusing specifically on what visitors did once they landed. How long did they stay? Was that time frame enough to perform a specific action? How do they actually navigate through the site itself? Which links did they click?
Posted in Design Also tagged bounce rate, call to action, conversion rates, design elements, landing page, optimize Leave a comment
Manage Google AdWords
The importance of implementing an SEO (Search Engine Optimization) program and all of its related components is essential for any website. Content, content syndication, organic link building, keyword analysis and design all play a role in creating a highly visible web site.
In some cases, adding a PPC (Pay per Click) component may be advisable as well. Google’s AdWords program stands out from other PPC programs in its manageability and has quickly become the go-to solution for those looking to boost site traffic and increase revenue. Working with a firm specializing in this type of marketing can ensure the success of your online marketing program.
Posted in Pay Per Click Also tagged Conversion Rate, Google Adwords, Increase Revenue, Manage Google AdWords, Pay Per Click, PPC, SEO Leave a comment
Google AdWords Management Services
As an online business owner, one of the best decisions you can make is to work with a company that specializes in Google AdWords. Researching for the right Adwords Management Service is critical to more fully understand what you can expect, what your responsibilities are and to see for yourself case studies or other proof of success using Adwords in terms of CTR, Conversion rates and etc.
Any serious AdWords Campaign should be focused ultimately on only 2 measures of success.
1. Click Through Rate (CTR) – this is the percentage of clicks on your ad vs. the number of impressions (appearances) of your ad.
Facebook PPC vs. Google PPC
Facebook is a social network that has had the success of breaking into the social networking scene and surpassing its competitors all the way to its current position at the top of the social media sphere providing its services to over 400 million users.
Facebook provides a PPC (Pay per Click) service that focuses on the various niche markets that engage on the social network. The social site allows you to target your ads to only be viewable on specific profile pages.
Here is a view of the setup and the various demographics on Facebook:
Posted in PPC Also tagged Facebook, Facebook PPC, Google PPC, increase traffic, Niche Market PPC, Pay Per Click, PPC, Social Network Leave a comment
What is Search Engine Marketing (SEM)?
By strict definition, search engine marketing refers to strategies that are aimed at boosting a company’s web-based visibility, meaning that it shows up near the top of search engine results (i.e. Google or Yahoo). This is typically done a couple of different ways: through paid placement, like Google’s Pay per Click model Adwords, and Search Engine Optimization (SEO).
Paid Placement
Posted in Search Engine Marketing Also tagged Conversion Optimization, CTR, Keyword Research, Pay Per Click, Search Engine Marketing, Search Engine Optimization, SEMK, SEO Leave a comment
Getting the Most Out of PPC
One of the most popular online advertising methods is Pay per Click, or PPC. Using this method, advertisers only pay when a user clicks on their ad, and is redirected to their site. Many web site owners use this method because it is an economical way to reach targeted customers right away, rather than waiting for months via an organic SEO campaign. The cost of PPC advertising campaigns can vary greatly, because advertisers choose their budget on a daily basis. Designing good ad copy isn’t enough to be truly successful. For this, advertisers must actively engage in their campaigns and be proactive in tracking, analyzing and changing their campaigns as often as needed. A professional Internet Marketing Consulting Company or Search Engine Marketing Company should also be seriously considered to achieve the ultimate success and increase your website’s ROI.
Posted in PPC Also tagged CTR, Google Adwords, Google Analytics, Negative keywords, Online Advertising, Organic SEO, Pay Per Click, PPC, PPC campaign, ROI, seo campaign Leave a comment
Businesses that Benefit from PPC
Pay per Click (PPC) Advertising is still a hot internet advertising tool. Advertisers are drawn to PPC because of the ability to tailor both the campaign and the budget, making it possible to advertise to a targeted audience on even a relatively small budget, making PPC a profitable advertising tool. Relatively easy to manage, most PPC campaigns are run through a third party that handles tracking and payment for the advertisements. Google is one of the biggest sponsored search providers. Google Adwords is the commercial name brand. Analytical data is typically provided by those that manage your Pay Per Click campaigns, making it easy to track how the key metrics of all PPC campaigns; CTR (click through rate) and Conversion Rate (the percentage of conversions vs. the clicks).
Posted in PPC Also tagged Conversion Optimization, CTR, Internet Marketing, Pay Per Click, PPC, PPC campaign, Search Engine Optimization, Social Media Optimization Leave a comment
Pay per Click (PPC) vs. Pay per Impression (CPM)
Today, online advertisers are constantly looking for new ways to advertise their products and services. Search Engine Optimization (SEO), Sponsored Search, Social Media and Affiliate Marketing are some tactics used by business owners to advertise their businesses, improve their visibility and increase conversions. One of the most popular techniques, paid searches, can be divided into several subtypes of advertising. Cost per Mille (CPM) and Cost per Click (CPC) are the two most popular types of paid searches. Understanding the key differences between the two can help a potential advertiser decide which method will work best for their needs.
Posted in Pay Per Click Also tagged cpm, Internet Marketing Strategy, online advertisers, Pay Per Click, pay per impression, PPC, Search Engine Optimization 3 Comments
How to Improve Your Click through Rate (CTR)
Making the decision to implement a pay per click advertising campaign is the first step towards increasing traffic, conversions and sales, but the work clearly doesn’t stop there. Ad campaigns must be constantly monitored and refined in order to maximize your ROI. With the end goal of increasing the Click through Rate (CTR), the most successful advertisers make several critical decisions. Each of these is designed to increase the impact of the campaign, and get the most bang for your buck.
Posted in Pay Per Click Also tagged Ad Text, Cost per Click, Improve CTR, Internet Marketing, PPC campaign, PPC Management, ROI, Search Engines Leave a comment