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	<title>Internet Marketing Articles &#187; Campaigns</title>
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		<title>Adwords Management and Its Importance to You</title>
		<link>http://www.optimum7.com/internet-marketing/advertising/adwords-management-and-its-importance-to-you.html</link>
		<comments>http://www.optimum7.com/internet-marketing/advertising/adwords-management-and-its-importance-to-you.html#comments</comments>
		<pubDate>Sun, 12 Oct 2008 19:34:09 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Adgroup]]></category>
		<category><![CDATA[Adwird Firm]]></category>
		<category><![CDATA[Adword Agency]]></category>
		<category><![CDATA[Adword Help]]></category>
		<category><![CDATA[Adword Management]]></category>
		<category><![CDATA[Adword Services]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=38</guid>
		<description><![CDATA[The difference between making and losing money in a PPC campaign is all too often directly attributable to a lack of, or even, non-existence of an Adwords Management Strategy. ]]></description>
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		<title>Internet Marketing, The Never ending Marathon</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles/internet-marketing-the-never-ending-marathon.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles/internet-marketing-the-never-ending-marathon.html#comments</comments>
		<pubDate>Tue, 08 Jul 2008 17:27:12 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[New Articles]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[Ever get the look …The look when discussing intrernet marketing and its potentialwith clients.  The look that says “what are you talking about?”  The incredulous look about what it really takes to be successful marketing on the internet.


Internet Marketing is nothing short of a big race.  If you are a brand new website, your competitors already on the web are already ahead of you.  If this race were across the United States and we are all trying to get to California from New York, your competition can be anywhere from Ohio to Nevada.  So by the time your website is created and launched, your competition still holds a wide advantage in the “race to California.”]]></description>
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