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	<title>Internet Marketing Articles &#187; call to action</title>
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	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
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		<title>Venture Capital Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/venture-capital-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/venture-capital-internet-marketing.html#comments</comments>
		<pubDate>Thu, 11 Aug 2011 02:38:21 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Venture Capital]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4762</guid>
		<description><![CDATA[When looking for investors and applicants, Venture Capital organizations can leverage from many different Internet Marketing strategies. Combining effective Internet marketing techniques with search engine optimization (SEO) helps ensure increased business activity Pay-Per-Click (PPC) advertising is one way angel investors find qualified applicants. While this form of advertising is effective, it takes someone with experience to make it cost effective. A well written and targeted PPC campaign takes the right combination of many different elements. It entails more than just the wording of the ad it includes bidding on the right keywords, making the ad fit those keywords, and eliminating the tire kickers with the right call to action. Without the right combination of these strategies, the campaign can end up costing more than the revenue it brings in can cover.
]]></description>
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		<title>PPC Marketing; AdWords Can Draw in Targeted Customers</title>
		<link>http://www.optimum7.com/internet-marketing/sem/ppc-marketing-adwords-can-draw-in-targeted-customers.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/ppc-marketing-adwords-can-draw-in-targeted-customers.html#comments</comments>
		<pubDate>Tue, 21 Jun 2011 20:28:08 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[PPC Marketing]]></category>
		<category><![CDATA[ppc marketing campaign]]></category>
		<category><![CDATA[ppc marketing professional]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[split test]]></category>
		<category><![CDATA[Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4448</guid>
		<description><![CDATA[Pay-per-click (PPC) marketing can be one of the most cost effective methods of drawing new prospects to your website. With an optimized landing page and a clear call to action, you can convert these targeted leads to paying customers. And with detailed analytics, you can keep refining your ads and your landing pages to turn PPC pennies into dollars of profit.]]></description>
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		</item>
		<item>
		<title>Landing Page Conversions</title>
		<link>http://www.optimum7.com/internet-marketing/conversion-optimization/landing-page-conversions.html</link>
		<comments>http://www.optimum7.com/internet-marketing/conversion-optimization/landing-page-conversions.html#comments</comments>
		<pubDate>Fri, 10 Jun 2011 20:52:05 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[landing page conversions]]></category>
		<category><![CDATA[landing page layout]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[relevant links]]></category>
		<category><![CDATA[Split Testing]]></category>
		<category><![CDATA[text]]></category>
		<category><![CDATA[transactional landing pages]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4374</guid>
		<description><![CDATA[Every time a visitor lands on your website, it is an opportunity to gain a customer. This visitor will probably reach your site by clicking an advertisement or an organic link that leads to your landing page. Your landing page is responsible for converting your visitors into a paying customers.]]></description>
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		<title>Landing Page Design</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/landing-page-design.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/landing-page-design.html#comments</comments>
		<pubDate>Fri, 05 Nov 2010 19:43:45 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[increase conversion rates]]></category>
		<category><![CDATA[landing page design]]></category>
		<category><![CDATA[landing page success]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Prequalified Traffic]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3249</guid>
		<description><![CDATA[One of the most important elements of a website design is a landing page. These pages, where visitors first ‘land’ after clicking an advertisement or search engine result, are crucial to your success for several reasons. Every element of their design and layout needs to be focused on grabbing the visitors’ attention and convincing them to stay on your site, possibly convert into a sale. Typical users will decide to stay or leave within ten seconds. The overall design of each landing page should be targeted to prequalifed visitors, be clear and free of clutter, and include an obvious call to action. Landing pages designed by professionals with an expert focus on these three critical areas are the most effective.]]></description>
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		<item>
		<title>Best Landing Page</title>
		<link>http://www.optimum7.com/internet-marketing/design/best-landing-page.html</link>
		<comments>http://www.optimum7.com/internet-marketing/design/best-landing-page.html#comments</comments>
		<pubDate>Thu, 28 Oct 2010 01:14:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[design elements]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[optimize]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3209</guid>
		<description><![CDATA[If you want to be able to analyze the efficacy of your own landing page, consider for a moment the last five websites you visited, focusing specifically on their landing pages. (the first page you ‘landed’ on after clicking an advertisement or banner). Did you stay and ‘click through,’ exploring the website further, or did you close out of the site after just seconds? What ‘worked’ for the site?  Now, consider your own landing pages. Take a moment to review analytical numbers for your site, focusing specifically on what visitors did once they landed. How long did they stay? Was that time frame enough to perform a specific action? How do they actually navigate through the site itself? Which links did they click?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Medical Website Design Services</title>
		<link>http://www.optimum7.com/internet-marketing/web-design/medical-website-design-services.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-design/medical-website-design-services.html#comments</comments>
		<pubDate>Thu, 12 Aug 2010 03:20:59 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Medical Website Design]]></category>
		<category><![CDATA[Medical Website Design Services]]></category>
		<category><![CDATA[Navigation]]></category>
		<category><![CDATA[Website Design Services]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2858</guid>
		<description><![CDATA[Today, many people are turning to the Internet to investigate medical conditions, read about drug interactions and find a new physician or other medical provider. Many medical professionals wish to take advantage of this opportunity but do not have a website of their own or have a website but lack any particular purpose or strategy for their site. Designing a website can be frustrating and time consuming, especially for those with no knowledge of website design. It is these medical professionals who must turn to medical website design services in order to develop a website that is interactive, state of the art and useful.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Landing Page Design for Conversions</title>
		<link>http://www.optimum7.com/internet-marketing/conversion-optimization/landing-page-design-for-conversions.html</link>
		<comments>http://www.optimum7.com/internet-marketing/conversion-optimization/landing-page-design-for-conversions.html#comments</comments>
		<pubDate>Fri, 21 May 2010 13:48:13 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[landing page design]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2445</guid>
		<description><![CDATA[A quick look at the analytical data provided by your website is likely to tell you several things. First, the vast majority of your visitors are leaving your website within seconds of hitting the page. Second, the next largest group may attempt to convert by making a purchase or providing their contact information, but will become frustrated by the process. Finally, the smallest percentage of your visitors will actually convert to either paying customers or new leads. This poses a problem to every website owner, regardless of their marketing budget. The solution, quite simply, is landing page design for conversions or Conversion Optimization. This is the ongoing process of changing and testing your landing page to achieve the optimal number of conversions.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Landing Page Optimization Tips</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/landing-page-optimization-tips.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/landing-page-optimization-tips.html#comments</comments>
		<pubDate>Fri, 20 Nov 2009 21:28:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[conversion path]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[Web Page]]></category>
		<category><![CDATA[white space]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1283</guid>
		<description><![CDATA[Creating a great and targeted PPC (Pay per Click) campaign is only the beginning towards driving traffic, generating leads and increasing conversions. The initial seconds after someone has clicked your ad are the most important towards convincing the visitor that they should stay on your page and navigate through your site. Optimizing a landing page is not just about aesthetics; it also is about understanding the user, his reason for clicking your ad and, of course, relevance and functionality.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Type of Content is Best for My Site</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles-content/what-content-is-best-for-my-site.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles-content/what-content-is-best-for-my-site.html#comments</comments>
		<pubDate>Fri, 16 Oct 2009 13:31:19 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[faqs]]></category>
		<category><![CDATA[flash sites]]></category>
		<category><![CDATA[increase traffic]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[search egine optimization]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Content]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1117</guid>
		<description><![CDATA[Should I have a flashy website?  What is a flashy website?  Video? Music? Spokesperson?  High Resolution Pictures?  These are just a small fraction of the questions when folks starting thinking about content and what type of content is best suited for them.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Online Retail Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/ecommerce/online-retail-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ecommerce/online-retail-marketing.html#comments</comments>
		<pubDate>Fri, 28 Aug 2009 19:13:29 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[bookmarking sites]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[Online Retail Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=929</guid>
		<description><![CDATA[When retail stores decide to go to market with their merchandise, they use traditional methods such as advertising, branding and PR. Similar strategies can be applied in online retail marketing. The internet provides robust opportunities for retail stores and merchants to promote their stuff.]]></description>
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		<slash:comments>0</slash:comments>
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