Tag Archives: call to action

Landing Page Optimization Tips

November 20, 2009
Creating a great and targeted PPC (Pay per Click) campaign is only the beginning towards driving traffic, generating leads and increasing conversions. The initial seconds after someone has clicked your ad are the most important towards convincing the visitor that they should stay on your page and navigate through your site. Optimizing a landing page is not just about aesthetics; it also is about understanding the user, his reason for clicking your ad and, of course, relevance and functionality.
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What Type of Content is Best for My Site

October 16, 2009
Should I have a flashy website? What is a flashy website? Video? Music? Spokesperson? High Resolution Pictures? These are just a small fraction of the questions when folks starting thinking about content and what type of content is best suited for them.
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Online Retail Marketing

August 28, 2009
When retail stores decide to go to market with their merchandise, they use traditional methods such as advertising, branding and PR. Similar strategies can be applied in online retail marketing. The internet provides robust opportunities for retail stores and merchants to promote their stuff.
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