Guerilla Marketing is a form of marketing through which consumers are targeted in places where they least expect. The term guerilla is taken from “guerilla warfare” which is characterized by unexpected attacks and ambushes when and where the enemy least expects it. *-In the marketing world, guerilla marketing is one of the most creative ways to advertise products and services. There are many different ways one can use guerilla marketing on numerous platforms; I am surprised more companies have not caught on. People remember things that surprise them and make them feel out of place. Guerilla marketing is demonstrated on the streets targeting high concentrations of pedestrian traffic, roads and highways in highly trafficked locations, and even online; but all guerilla marketing locations appear where people do not expect to be marketed to. Guerilla marketing is not meant to sell, just to spark a thought or idea that can lead one to want to buy. Like our COO Duran Inci always says “Nobody likes to be sold, but everyone likes to buy.”
