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	<title>Internet Marketing Articles &#187; brand management</title>
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	<link>http://www.optimum7.com/internet-marketing</link>
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		<title>Brand Reputation Management; Managing Your Online Reputation with SEO</title>
		<link>http://www.optimum7.com/internet-marketing/reputation-management/brand-reputation-management.html</link>
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		<pubDate>Fri, 21 Oct 2011 15:00:15 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[Brand Reputation Management]]></category>
		<category><![CDATA[offsite SEO]]></category>
		<category><![CDATA[Onsite SEO]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO processes]]></category>
		<category><![CDATA[SERPS]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2906</guid>
		<description><![CDATA[Building a brand takes years, but a negative comment, especially one that is highly visible on search engine rankings, can tarnish a company’s image in a small fraction of the time. SEO (Search Engine Optimization) is a central Internet Marketing process which effectively serves to establish a brand; those actively engaging in onsite and offsite SEO processes are actually also engaging in Brand Reputation Management.]]></description>
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		<title>Newspaper Internet Marketing: Three Benefits of Gaining Exposure Online from SEO</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-strategy/newspaper-internet-marketing.html</link>
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		<pubDate>Tue, 16 Aug 2011 20:46:07 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[link building strategies]]></category>
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		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Experts]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
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		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4947</guid>
		<description><![CDATA[Traditional newspapers have transitioned into online outlets using breakthrough technologies like Wordpress to manage its publishing on a customizable platform. Local newspapers geared towards the web like this evolution. If your newspaper is losing readers from print, you can do the same to transition into a diverse, multimedia site equipped to handle the latest news. Your newspapers – and readers – deserve an upgrade into the new technology available. Not convinced? Local search engine optimization (SEO) can change the way your newspaper is found on the web – direct, dynamic and targeted for the ideal readers. ]]></description>
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		<title>Brand Management</title>
		<link>http://www.optimum7.com/internet-marketing/reputation-management/brand-management.html</link>
		<comments>http://www.optimum7.com/internet-marketing/reputation-management/brand-management.html#comments</comments>
		<pubDate>Tue, 08 Mar 2011 16:42:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[comment pages]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[customer review sites]]></category>
		<category><![CDATA[negative comment]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
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		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3809</guid>
		<description><![CDATA[Brand management is the combination of methods that effectively mold the opinion of the public about the reputation of your company.  Brand management helps to protect and promote the image of your business so that customers and investors will have confidence in your company.  Trust is an important part of any business.  Businesses should take every possible measure to ensure that their clients trust them.  A lack of trust will develop a lack of business.]]></description>
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		<title>Stealth Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/business-online/stealth-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/business-online/stealth-marketing.html#comments</comments>
		<pubDate>Fri, 05 Jun 2009 02:24:52 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Business Online]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing technique]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[product placement]]></category>
		<category><![CDATA[undercover marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=579</guid>
		<description><![CDATA[Stealth Marketing, also known as undercover marketing, is an aspect of marketing in which an audience is not aware that they are being marketed to.  It is marketing incognito.  To use a parallel, if the marketing industry were for example, the military, the stealth marketers would be the covert ops, secret agents, spies, and ninjas.  Stealth marketing tactics are meant to market to one's subconscious.  The objective would be to make someone feel that they need or want something, without actually going out and saying buy this, our product is great, or check this out.  Stealth marketing uses intricacies and subtleties to lightly hammer a message into your mind.  Those who have used it thus far have reaped massive benefits.]]></description>
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