If you want to be able to analyze the efficacy of your own landing page, consider for a moment the last five websites you visited, focusing specifically on their landing pages. (the first page you ‘landed’ on after clicking an advertisement or banner). Did you stay and ‘click through,’ exploring the website further, or did you close out of the site after just seconds? What ‘worked’ for the site? Now, consider your own landing pages. Take a moment to review analytical numbers for your site, focusing specifically on what visitors did once they landed. How long did they stay? Was that time frame enough to perform a specific action? How do they actually navigate through the site itself? Which links did they click?
Tag Archives: bounce rate
Best Landing Page
Posted in Design Also tagged call to action, Click through Rate, conversion rates, design elements, landing page, optimize Leave a comment
Analyzing Your SEO Results
Any website owner who seeks to drive traffic by gaining search engine visibility, certainly has used at least some SEO (Search Engine Optimization) techniques and strategies. SEO is an ongoing process and which consist of different elements that everyone can take advantage of. However, the structure of the execution process is what differentiates a successful SEO campaign.
Posted in Google Analytics Also tagged Google Analytics, Keywords, Search Engine Optimization, SEO, SEO efforts, SEO Results, Traffic Sources Leave a comment
How to Outsource PPC
If you need to advertise your business or website online and if you need instant visibility, PPC (Pay per Click) is the best option. However, PPC can get very expensive if not setup or monitored effectively. It’s very easy to waste money with PPC and since many 3rd Party Providers charge a percentage of the amount you spend as a fee, the more you spend, the more money they will make. So, here are some tips on how to outsource PPC:
Posted in Internet Marketing Services Also tagged analytics, How to Outsource PPC, Keyword Research, landing pages, Pay Per Click, ROI, Split Testing, testing Comments closed
Increasing Conversions on an E-Commerce Site
As a woman I naturally love to shop but, believe it or not, I hate going to the mall, hunting for parking, and dealing with bad customer service. In my opinion, a trip to the mall is time consuming and hectic. For me, online shopping is the best way to shop since you can do it from the comfort of your home while having time to research each item and make a better consumer decision. I buy a lot of items online; the only thing I probably haven’t purchased online are groceries and believe me if my local grocery store provided it, that’s exactly what I would do. I prefer it because shopping online is convenient, efficient, and informative.
Posted in Business Online Also tagged Conversions, E-Commerce, e-commerce site, Google Analytics, increasing site conversions, Internet Marketing, shopping cart, shopping online Comments closed