Controlling your business brand’s image online is essential. Bad PR can kill a brand easily and quickly online. The online world is like a time warp, what could take days or weeks to snowball offline to create a PR nightmare, can literally happen within hours online.
A lot of older companies have witnessed this first hand. Recently Motrin found this out the hard way when an advertising campaign they launched for Mom’s pain, backfired rapidly.
The answer to this question is not ambiguous … Yes!!! If you want to know why and how, I invite you to please read on.
If you are interested in a successful website and a successful website equals quality internet marketing and includes search engine optimization, conversion optimization, blogs should be an essential part of the overall website marketing approach.
If you are a frequent reader of new content on our website articles page, http://www.optimum7.com/internet-marketing/new-articles/ and our blog (http://sem-blog.optimum7.com/ ) you can see that we “eat our own cooking.” Moreover, what many of the articles and other web pages speak about is how absolutely essential it is to provide a steady stream of great content both site-mapped on your website but also for wide distribution through syndication via the many online publishing portals.