Backlinks are one-way links originating from a website directly into another website. Building Backlinks is the most challenging but also the most essential element to Search Engine Optimization (SEO). It is backlinks that are so prominent in the algorithm (formula) that Google uses to calculate its PageRank. The reason it is so important is because Google says it is … it would make sense however … a Backlink points into your site, there is no reciprocation, so it indicates a positive endorsement or vote in favor of your website or at least specific content within your website. There are many ways of getting great backlinks and we discuss this in recent articles, “How to Get Backlinks ” and “Why You Really Need Backlinks”; however here we are going to focus on the question of whether you should be buying Backlinks or Building them.
Tag Archives: Blogging
Blogging to Increase Your Search Engine Rankings
Promoting your website increasingly requires innovative and engaging methods. The sheer number of business websites currently available means you have to find a way to make your site stand out and rank higher with all the major search engines. One of the easiest and most effective ways to do this is by blogging.
Blogs are most typically known as a form of personal journal that is available to everyone on the Internet. Originally used as a way to communicate opinions, information and personal stories, blogs have developed into a unique avenue of promotion for Internet marketers. The holy grail of Internet marketing is, of course, Search Engine Optimization. SEO is the key to receiving high search engine rankings and the resulting increases in traffic.
Posted in Search Engine Optimization Also tagged business websites, Content, Facebook, Indexing, Internet Marketing, MySpace, ping, Search Engine Optimization, search engine rankings, SEO, Social Media, Twitter, YouTube Leave a comment
How to Get Backlinks
Backlinks are one way links that originate outside of your website and point directly to specific content on a webpage within your website. Backlinks are the most important factors in achieving competitively high rankings on the search engines for the keyword phrases you wish to target. They are best understood as “votes” for your website especially when they are not purchased, they are naturally occurring and they are highly relevant and targeted. Backlinks also affect your Google PageRank. Google PageRank is an important factor used by Google to further determine the strength of each and every webpage and is a key part of the algorithm Google uses to distinguish between web pages for their Search Engine Result Pages (SERPs). So, therefore, this writing is to review and expand upon exactly how to get backlinks to successfully compete online.
Posted in Search Engine Optimization Also tagged Content, Google, Google PageRank, How to Get Backlinks, Indexing, Keyword, Link Bait, Search Engine Results, Social Bookmarking, Social Media, syndication Comments closed
The Chinese Firewall, Twitpocalypse, and Marketing to Children
Twitpocalypse and Internet Marketing
Twipocalypse was the term used for the feared downfall of Twitter. Supposedly on June 13th at 5:05AM all third party Twitter apps i.e. TweetDeck, TwitPic, TwitterFeed, and TwitterHolic were supposed to crash. The Twipocalypse website explains the reason below:
“The Twitpocalypse is similar to the Y2K bug. Very soon the unique identifier associated to each tweet will exceed 2,147,483,647. For some of your favorite third-party Twitter services not designed to handle such a case, the sequence will suddenly turn into negative numbers. At this point, they are very likely to malfunction or crash.”
Posted in Current Events Also tagged Chinese Firewall, Facebook, Internet Marketing, marketing to children, micro blogging, social mediea, social networking, tweet deck, Twipocalypse, Twitter, wordpress Comments closed
Free Internet Advertising
Everyone loves free stuff and internet advertising is no exception. Free internet advertising can come in the form of blogs, directories and classified ads. Most of these free services need to be implemented manually so it can take a lot of time; but it’s free! Exposure for free; you put a bit of work into it but you are getting honest to goodness online visibility. While paid methods can be more effective, it isn’t necessarily so as it still needs to be supported by a sensible and targeted strategy.
Posted in Business Online Also tagged free internet advertising, internet advertising, marketing strategy, paid advertising, Pay Per Click, Podcast, Search Engine Optimization, SEM, SEO, Social Bookmarking, Social Media, Viral Marketing Comments closed
Improve Web Site Search Engine Rankings
If you have a website and you are either not ranking for what you believe to be your most important keywords or terms or you just aren’t getting the amount of traffic you are seeking, you need to Improve your Website’s Search Engine Rankings for your most relevant keywords. Here is a brief outline of our processes that we use so successfully for ourselves and for Optimum7 clients.
Posted in SEM Also tagged improve rank, Keywords, Search Engine Optimization, search engine rankings, SEM, SEO, Social Bookmarking, Social Media, web ranking Comments closed
Small Business – Marketing in Your Local Area
Small Businesses have great opportunities to market their business by shifting their focus AWAY from traditional, poor return, tactics TOWARDS high return, highly trackable online Local Internet Market Strategies.
Website Development
If you have a website, that’s great. Most do. However, your website is more than an electronic business card or an online brochure; at least it should be. Unless you are found easily on Google, you only have an online brochure because the only ones who will read your brochure are those who already have your address. So, what can you do to change this?
Posted in Local Search Marketing, Online Content Also tagged Local Blogging, Local SEO, Local Social Media, SEO, Small Business SEO, Social Media, Website Development Comments closed