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Word of Mouth marketing was essentially the first form of marketing. Before print, writing, television, radio, and other forms of modern technology the only way we were able to spread messages and knowledge was orally. This was more effective, descriptive, and elaborate than carving things into stone. People used oral traditions to pass on their messages, history, thoughts, and beliefs to each other and future generations. This is why we as humans have evolved to become great story tellers. It is in our human nature to tell each other stories and communicate with each other orally. We have since come a long way from the times when people would travel great distances to relay messages to neighboring towns, villages, and countries. Now with technology, we don’t have to worry about the old adage of “don’t kill the messenger.”