Competition is a fact of life and actually desirable in that it fosters increased quality at lower cost for businesses and consumers alike. However, the race to getting high page rankings can tempt some internet marketing firms to try unethical practices that disobey by attempting to deceive the search engines. It’s not rare to find internet marketing companies that employ unfair and unethical SEO techniques to achieve top ranks. This type of SEO is typically called “Black Hat” SEO.
Tag Archives: black hat seo
Ethical Search Engine Optimization (SEO)
Posted in SEO Also tagged Ethical Search Engine Optimization, Google, Internet Marketing, Search Engine Optimization, SEO, SEO tactics 1 Comment
“Free” Internet Marketing Training Scams
Search Engine Optimization is complicated.
It’s complicated for a number of different reasons:
- The playing field changes constantly. Information that was useful in ’04 wasn’t in ’05. What applied in ’08 didn’t in ’09.
- The rules for Google’s algorithms are a closely guarded trade secret. Google obviously doesn’t want other search engines figuring out their methodology, and doesn’t want webmasters and designers getting an unfair advantage in page rank by exploiting the algorithm.
- Google has over 120 factors to consider when assigning page rank to a site.
Why You Should Avoid Black Hat SEO?
SEO (Search Engine Optimization) is focused chiefly upon increasing a website’s visibility and the resulting traffic by getting the highest ranks possible on the major search engines. SEO, practiced properly focuses on all of the “right” reasons why a website should be ranked higher than other sites. Google seeks to provide its searchers with the best, most relevant results based on the search criteria (keywords and phrases). Google actually publishes all of the rules to be followed for SEO through its Webmaster Guidelines; as the name implies, this contains everything you need to know to follow legitimate techniques and processes towards marketing your website with all of the correct elements for good SEO results.
Avoiding SEO Fraud / Schemes
Everyone is looking for ways to increase traffic to their website. Search Engine Optimization, or SEO, is sought by many businesses, large and small, in an effort to drive more traffic to their websites to increase sales and profits. This is a reasonable approach as you can’t expect more website traffic without significant increases in keywords rankings. However, if you are seeking fast results measured in days, weeks or even a few months, you are setting yourself up for wishful thinking and ultimately vulnerable to SEO schemes and “tricks.” Unfortunately, SEO can take a large amount of time, effort and skill. So, those looking for a quick fix are vulnerable to false and misleading claims of fast and meaningful results. It is possible some of these “shortcuts” or “black hat” schemes may actually appear to work; but without exception it is fool’s gold as the results never lasts for very long; the obvious results are frustration, resentment and anger. So, before you do anything else, become more knowledgeable regarding the long term nature of SEO, the patience, financial commitment and the commitment to content that is necessary for long term, lasting results. One of the best ways to avoid falling prey to these schemes is to learn the signs of the most common fraudulent SEO practices.
Posted in Search Engine Optimization Also tagged Google, guaranteed results, organic rankings, Search Engine Optimization, SEO, seo fraud, seo scam Leave a comment
What is White Hat SEO?
If you are looking for an SEO company to help you market your website, you will definitely want to make sure they use White Hat SEO practices. All SEO companies will claim that they do, but it will be very easy for you to tell whether or not this is the case, if you do some research on them. So what is White Hat SEO? White Hat SEO methods are the approved, natural ways of building traffic to your website which are well document in The Google Webmaster Guidelines. These techniques often make for a pleasant user experience, and more importantly, they follow the rules and regulation of search engines.
Posted in Search Engine Optimization Also tagged Backlinks, Content, internal linking, Internet Marketing, Internet Marketing Services, Marketing, Online Marketing, Search Engine Optimization, SEO, tags, white hat seo Comments closed