Tag Archives: Backlink Growth Strategy

As sophisticated and complex SEO is, there are basic common mistakes that we see all of the time from new clients:

1. Failing to read, understand and closely follow the Google Webmaster Guidelines.  It’s free, informative and authoritative to say the least.  The 800lb gorilla is providing you a wealth of information including all of the do’s and don’ts and why?  Pretty basic stuff and often overlooked.
2. Poor URL selection – either too long or non-descriptive, sometimes just a series of seemingly non-related letters or abbreviations.  URL’s should be easily read, recognizable and ideally actually contain the most important keyword.  Sometimes URL’s are better purchased if you can find one that is relevant and already has some page rank or authority value.