A 301 Re-direct is a search engine friendly way of moving your website to preserve your SERP rankings. If you have to move your site or change your file names, a 301 redirect tells the search engine that you have permanently moved so that it knows how to route user searches to continue to locate you. You may be asking, why is this important?
Well, if you are an online business, you have spent a lot of time and money investing in your site. You have probably launched a Pay Per Click Campaign with Google and are currently undertaking efforts to drive traffic to your business. This could represent a good chunk of your company’s marketing budget.
Website maintenance has to do with content updates, product updates for ecommerce sites, feature additions, and even website re-design. Basically, search engines and users both prefer to visit sites where there is always fresh content to see. This means that if you want to keep both users and search engines returning to your site, you need someone who can consistently update your site with fresh content.
According to Nielsen Online, as of June 2009, there are approximately 228 million American Internet Users, which is 74.1% of the US population. This percentage is up from 44% of the population in 2000. How does your business deal with this overwhelmingly obvious trend? Do your business objectives fully take this into account?