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	<title>Internet Marketing Articles &#187; analytics</title>
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	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
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		<title>Organic SEO Services; Google and Search Engine Optimization</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/organic-seo-services.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/organic-seo-services.html#comments</comments>
		<pubDate>Mon, 22 Aug 2011 15:00:06 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Backlink Growth Strategy]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[Organic SEO Company]]></category>
		<category><![CDATA[Organic SEO Services]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2706</guid>
		<description><![CDATA[When you hire an outside firm to complete your website optimization, you have already decided to use only tactics that are above board, ethical or ‘white hat.’ Organic SEO services are just that – natural methods (not paid ads) of increasing your ranking with the many popular search engines. Knowing what services you can expect from an organic SEO company will allow you to build a comprehensive organic marketing plan designed to improve not only your rankings but your conversions.]]></description>
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		<item>
		<title>Search Engine Optimization Proposal</title>
		<link>http://www.optimum7.com/internet-marketing/seo-consulting/search-engine-optimization-proposal.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo-consulting/search-engine-optimization-proposal.html#comments</comments>
		<pubDate>Fri, 01 Jul 2011 15:54:18 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO Consulting]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search engines rankings]]></category>
		<category><![CDATA[SEO Experts]]></category>
		<category><![CDATA[seo firm]]></category>
		<category><![CDATA[SEO professionals]]></category>
		<category><![CDATA[seo proposal]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4518</guid>
		<description><![CDATA[A search engine optimization proposal should take into account the competitiveness of keywords a business will target. Prices vary from $600 - $10,000 monthly, so you should compare proposals to be sure you are getting a good value. When comparing proposals, you should look for long term vision, referrals, metrics, and clear language. Steer clear of proposals that lack any of these aspects.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Should Use Google AdWords?</title>
		<link>http://www.optimum7.com/internet-marketing/sem/who-should-use-google-adwords.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/who-should-use-google-adwords.html#comments</comments>
		<pubDate>Sun, 12 Dec 2010 18:27:47 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[local targeting]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ppc service]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[small businesses]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3406</guid>
		<description><![CDATA[Perhaps your business is just starting out and you’re wondering why you should use Google AdWords for marketing your business? We believe that everyone should use Google Adwords in some way or form. Whether your business is small or large, you should be targeting online users and the fastest way to do that is Google AdWords. If your demographic is online at all, Google AdWords is the way to reach them.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Advertise on Bing (MSN) Microsoft AdCenter?</title>
		<link>http://www.optimum7.com/internet-marketing/sem/how-to-advertise-on-bing-msn-microsoft-adcenter.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/how-to-advertise-on-bing-msn-microsoft-adcenter.html#comments</comments>
		<pubDate>Wed, 08 Dec 2010 04:38:07 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Bidding]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[how to advertise on Bing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Landing Page Creation]]></category>
		<category><![CDATA[Microsoft AdCenter]]></category>
		<category><![CDATA[multi-variable testing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ROI tracking]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3366</guid>
		<description><![CDATA[Now that Bing (MSN) and Yahoo! have made an alliance to give online companies access to a larger market share through the migration of all Yahoo PPC to Microsoft adCenter, companies looking to take advantage of it can simply sign up.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Ecommerce</title>
		<link>http://www.optimum7.com/internet-marketing/ecommerce/google-ecommerce.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ecommerce/google-ecommerce.html#comments</comments>
		<pubDate>Fri, 03 Sep 2010 02:54:10 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Base]]></category>
		<category><![CDATA[Google Ecommerce]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SERPS]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2924</guid>
		<description><![CDATA[As more entrepreneurs turn to the Internet to launch new businesses and product lines, they rely on a wide variety of tools to promote their company, brand their names and optimize their websites. One such device is ecommerce systems and shopping carts. These tools are designed to streamline the purchasing process, track customer data and create successful business models. When coupled with SEO (Search Engine Optimization), they are the most effective way to create an online business that achieves greater visibility, increased visitor counts and a larger conversion rate.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Training for Businesses</title>
		<link>http://www.optimum7.com/internet-marketing/seo-consulting/seo-training-for-businesses.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo-consulting/seo-training-for-businesses.html#comments</comments>
		<pubDate>Mon, 14 Jun 2010 20:57:41 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[SEO Consulting]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[one-on-one training courses]]></category>
		<category><![CDATA[Search Engine Optimization Plan]]></category>
		<category><![CDATA[seo consultant]]></category>
		<category><![CDATA[SEO Training]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2568</guid>
		<description><![CDATA[Search Engine Optimization has become a necessity for many small online business owners. The techniques used by SEO professionals really do make a difference in rankings, visibility and even conversions. Many small business owners have hired outside professionals to get their SEO program underway. Once the plan is implemented, some of these business owners are turning to SEO training for business to learn how to manage their SEO campaign themselves.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo-consulting/seo-training-for-businesses.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Do You Increase Website Conversions?</title>
		<link>http://www.optimum7.com/internet-marketing/conversion-optimization/how-do-you-increase-website-conversions.html</link>
		<comments>http://www.optimum7.com/internet-marketing/conversion-optimization/how-do-you-increase-website-conversions.html#comments</comments>
		<pubDate>Fri, 22 Jan 2010 18:57:28 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[increase conversions]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[site navigation]]></category>
		<category><![CDATA[targetted traffic]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1646</guid>
		<description><![CDATA[You can have the best marketing plan. Your website can rank number one with Bing, Google and Ask. You can utilize pay per click, SEO and carefully review and manage every aspect of your advertising, and you still might not have paying customers. These steps, while crucial for getting visitors to your site, won’t guarantee you can convert them to paying customers. You must implement a conversion strategy to ensure that your visitors are not just X’ing out of your site – they are performing a specific action.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/conversion-optimization/how-do-you-increase-website-conversions.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Outsourcing Google AdWords Services</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/outsourcing-google-adwords-services.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/outsourcing-google-adwords-services.html#comments</comments>
		<pubDate>Thu, 07 Jan 2010 13:15:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[google adword services]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1525</guid>
		<description><![CDATA[While Google Adwords is readily utilized through the abundant tools offered by Google, when you are utilizing AdWords services for your websites, one of the considerations that you may make relates to whether or not you should be outsourcing your Adwords management, so that you can free time up for other purposes. If your time is valuable and you believe that it can be better spent in some other way, or you worry that you are not qualified to make the revisions required on an AdWords account, then it may be advisable for you to consider bringing someone onto your team to manage your AdWords services. Outsourcing your Adwords’ services potentially is the smartest decision you can make.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/outsourcing-google-adwords-services.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Increase Conversions</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/how-to-increase-conversions.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/how-to-increase-conversions.html#comments</comments>
		<pubDate>Thu, 31 Dec 2009 13:59:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[conversion funnel]]></category>
		<category><![CDATA[increase conversions]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Op]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1517</guid>
		<description><![CDATA[Many mistakenly exclude conversions when evaluating SEO (Search Engine Optimization) performance.  It is not enough to just get the great rankings.  If no one is converting from the site / page visit, the money, time and effort to get the rankings are really wasted.  This is why Conversion Optimization is the real bottom line of all Internet Marketing.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/how-to-increase-conversions.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Landing Page Optimization Tips</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/landing-page-optimization-tips.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/landing-page-optimization-tips.html#comments</comments>
		<pubDate>Fri, 20 Nov 2009 21:28:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[conversion path]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[Web Page]]></category>
		<category><![CDATA[white space]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1283</guid>
		<description><![CDATA[Creating a great and targeted PPC (Pay per Click) campaign is only the beginning towards driving traffic, generating leads and increasing conversions. The initial seconds after someone has clicked your ad are the most important towards convincing the visitor that they should stay on your page and navigate through your site. Optimizing a landing page is not just about aesthetics; it also is about understanding the user, his reason for clicking your ad and, of course, relevance and functionality.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/landing-page-optimization-tips.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Search Algorithm and Developments from Matt Cutts at PubCon</title>
		<link>http://www.optimum7.com/internet-marketing/search-engines/google-search-algorithm-and-developments-from-matt-cutts-at-pubcon.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engines/google-search-algorithm-and-developments-from-matt-cutts-at-pubcon.html#comments</comments>
		<pubDate>Fri, 20 Nov 2009 21:03:57 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[google algorythm]]></category>
		<category><![CDATA[google caffiene]]></category>
		<category><![CDATA[google search]]></category>
		<category><![CDATA[google tools]]></category>
		<category><![CDATA[matt cutts]]></category>
		<category><![CDATA[pubcon]]></category>
		<category><![CDATA[ranking factor]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[webmaster tool]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1288</guid>
		<description><![CDATA[Optimum7 was at the PubCon Search Marketing Conference, which was held in Las Vegas, NV on November 7-14, 2009. This was our first time at PubCon. The sessions in the conference included topics from Search Engine Optimization to Affiliate Marketing and basic technical aspects of Search Marketing to Conversion Optimization. The event was  very well organized and informative providing attendees a forum to network and share experiences and insights.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engines/google-search-algorithm-and-developments-from-matt-cutts-at-pubcon.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Outsource PPC</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/how-to-outsource-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/how-to-outsource-ppc.html#comments</comments>
		<pubDate>Thu, 03 Sep 2009 18:41:16 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[How to Outsource PPC]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Split Testing]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=975</guid>
		<description><![CDATA[If you need to advertise your business or website online and if you need instant visibility, PPC (Pay per Click) is the best option. However, PPC can get very expensive if not setup or monitored effectively. It’s very easy to waste money with PPC and since many 3rd Party Providers charge a percentage of the amount you spend as a fee, the more you spend, the more money they will make. So, here are some tips on how to outsource PPC:]]></description>
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