Organic vs. Non-organic SEO
When you hire an outside company to provide you with SEO services, you have already committed to organic, white-hat website and search engine optimization. Organic SEO services are natural, non-paid methods used to boost your website in search engine results, and move your website up in terms of search result ranking.
A search engine optimization proposal should take into account the competitiveness of keywords a business will target. Prices vary from $600 – $10,000 monthly, so you should compare proposals to be sure you are getting a good value. When comparing proposals, you should look for long term vision, referrals, metrics, and clear language. Steer clear of proposals that lack any of these aspects.
Long Term Vision
Perhaps your business is just starting out and you’re wondering why you should use Google AdWords for marketing your business? We believe that everyone should use Google Adwords in some way or form. Whether your business is small or large, you should be targeting online users and the fastest way to do that is Google AdWords. If your demographic is online at all, Google AdWords is the way to reach them.
Now that Bing (MSN) and Yahoo! have made an alliance to give online companies access to a larger market share through the migration of all Yahoo PPC to Microsoft adCenter, companies looking to take advantage of it can simply sign up.
Launching a PPC (Pay per Click) campaign utilizing Microsoft adCenter is easy. You will be able to adjust your bids, manage your account and monitor the overall performance of the campaign all through their web based solution.
However, making a PPC campaign effective and profitable is a whole different story. The moment you start your PPC campaign, you are competing with hundreds of companies for the same spot and keywords. So how does your advertisement stand out?
As more entrepreneurs turn to the Internet to launch new businesses and product lines, they rely on a wide variety of tools to promote their company, brand their names and optimize their websites. One such device is ecommerce systems and shopping carts. These tools are designed to streamline the purchasing process, track customer data and create successful business models. When coupled with SEO (Search Engine Optimization), they are the most effective way to create an online business that achieves greater visibility, increased visitor counts and a larger conversion rate.
Search Engine Optimization has become a necessity for many small online business owners. The techniques used by SEO professionals really do make a difference in rankings, visibility and even conversions. Many small business owners have hired outside professionals to get their SEO program underway. Once the plan is implemented, some of these business owners are turning to SEO training for business to learn how to manage their SEO campaign themselves.
You can have the best marketing plan. Your website can rank number one with Bing, Google and Ask. You can utilize pay per click, SEO and carefully review and manage every aspect of your advertising, and you still might not have paying customers. These steps, while crucial for getting visitors to your site, won’t guarantee you can convert them to paying customers. You must implement a conversion strategy to ensure that your visitors are not just X’ing out of your site – they are performing a specific action.
While Google Adwords is readily utilized through the abundant tools offered by Google, when you are utilizing AdWords services for your websites, one of the considerations that you may make relates to whether or not you should be outsourcing your Adwords management, so that you can free time up for other purposes. If your time is valuable and you believe that it can be better spent in some other way, or you worry that you are not qualified to make the revisions required on an AdWords account, then it may be advisable for you to consider bringing someone onto your team to manage your AdWords services. Outsourcing your Adwords’ services potentially is the smartest decision you can make.
Many mistakenly exclude conversions when evaluating SEO (Search Engine Optimization) performance. It is not enough to just get the great rankings. If no one is converting from the site / page visit, the money, time and effort to get the rankings are really wasted. This is why Conversion Optimization is the real bottom line of all Internet Marketing.
Creating a great and targeted PPC (Pay per Click) campaign is only the beginning towards driving traffic, generating leads and increasing conversions. The initial seconds after someone has clicked your ad are the most important towards convincing the visitor that they should stay on your page and navigate through your site. Optimizing a landing page is not just about aesthetics; it also is about understanding the user, his reason for clicking your ad and, of course, relevance and functionality.
1- Identify Visitors:
Optimum7 was at the PubCon Search Marketing Conference, which was held in Las Vegas, NV on November 7-14, 2009. This was our first time at PubCon. The sessions in the conference included topics from Search Engine Optimization to Affiliate Marketing and basic technical aspects of Search Marketing to Conversion Optimization. The event was very well organized and informative providing attendees a forum to network and share experiences and insights.
Perhaps one of the key moments of the conference was towards the end at the Search Engine Smackdown where Matt Cutts (Google Software Engineer in charge of WebSpam) discussed some of the latest developments which can affect search results and increase efficiency for users as well as webmasters. Here are the key points:
If you need to advertise your business or website online and if you need instant visibility, PPC (Pay per Click) is the best option. However, PPC can get very expensive if not setup or monitored effectively. It’s very easy to waste money with PPC and since many 3rd Party Providers charge a percentage of the amount you spend as a fee, the more you spend, the more money they will make. So, here are some tips on how to outsource PPC: