Tag Archives: analytics
Outsourcing Google AdWords Services
While Google Adwords is readily utilized through the abundant tools offered by Google, when you are utilizing AdWords services for your websites, one of the considerations that you may make relates to whether or not you should be outsourcing your Adwords management, so that you can free time up for other purposes. If your time is valuable and you believe that it can be better spent in some other way, or you worry that you are not qualified to make the revisions required on an AdWords account, then it may be advisable for you to consider bringing someone onto your team to manage your AdWords services. Outsourcing your Adwords’ services potentially is the smartest decision you can make.
Posted in Pay Per Click Also tagged Conversion Optimization, Cost per Click, CTR, google adword services, Google Adwords, Internet Marketing, landing page, outsourcing, PPC Leave a comment
How to Increase Conversions
Many mistakenly exclude conversions when evaluating SEO (Search Engine Optimization) performance. It is not enough to just get the great rankings. If no one is converting from the site / page visit, the money, time and effort to get the rankings are really wasted. This is why Conversion Optimization is the real bottom line of all Internet Marketing.
Posted in Internet Marketing Services Also tagged conversion funnel, increase conversions, Internet Marketing, Search Engine Op, SEO 1 Comment
Landing Page Optimization Tips
Creating a great and targeted PPC (Pay per Click) campaign is only the beginning towards driving traffic, generating leads and increasing conversions. The initial seconds after someone has clicked your ad are the most important towards convincing the visitor that they should stay on your page and navigate through your site. Optimizing a landing page is not just about aesthetics; it also is about understanding the user, his reason for clicking your ad and, of course, relevance and functionality.
Posted in Pay Per Click Also tagged call to action, conversion path, Conversions, Keywords, Landing Page Optimization, Lead Generation, PPC, testing, Web Page, white space Leave a comment
Google Search Algorithm and Developments from Matt Cutts at PubCon
Optimum7 was at the PubCon Search Marketing Conference, which was held in Las Vegas, NV on November 7-14, 2009. This was our first time at PubCon. The sessions in the conference included topics from Search Engine Optimization to Affiliate Marketing and basic technical aspects of Search Marketing to Conversion Optimization. The event was very well organized and informative providing attendees a forum to network and share experiences and insights.
Posted in Search Engines Also tagged Conversion Optimization, google algorythm, google caffiene, google search, google tools, matt cutts, pubcon, ranking factor, search marketing, SERP, webmaster tool 1 Comment
How to Outsource PPC
If you need to advertise your business or website online and if you need instant visibility, PPC (Pay per Click) is the best option. However, PPC can get very expensive if not setup or monitored effectively. It’s very easy to waste money with PPC and since many 3rd Party Providers charge a percentage of the amount you spend as a fee, the more you spend, the more money they will make. So, here are some tips on how to outsource PPC:
Posted in Internet Marketing Services Also tagged bounce rate, How to Outsource PPC, Keyword Research, landing pages, Pay Per Click, ROI, Split Testing, testing Comments closed
How Do You Increase Website Conversions?