Tag Archives: algorithms

Bing Health Search and SEO for Medical Industry

In the effort to live up to its promise and to combat the general lack of adequate filter in search engine results, Bing has selected content from only nine trusted medical sources for queries having to do with health.

Although that number seems incredibly limited, it’s easy to see why Bing has gone this route. There are literally millions of websites devoted to answering questions and offering advice related to medical conditions. A Google result for the generic phrase ‘back pain’ yields 143 million results. It isn’t easy for user to distinguish between rubbish and sound medical advice, particularly if they aren’t working in some sort of medical field.

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Bing Auto-Suggest Search and Google Instant Search

Does Bing Auto-Suggest and Google Instant Search affect SEO?(Search Engine Optimization) Yes they do; they each limit a user’s options, narrowing your chances at gaining a visitor.

The important concept to keep in mind if you’re trying to rank on Google and Bing is that they work in almost opposite ways. Google has the lion’s share of the market, most people perform searches there and thus most businesses try to rank there. Bing on the other hand only has 30% of the market. So while Google has to come up with ways to adjust their algorithms to compensate for the millions of results that could end up being irrelevant to the user’s query, Bing starts out by limiting the number of sources to begin with.

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Online Negative Reviews and Effects on SEO

The question here is do online reviews affect your SEO rankings? The answer is a resounding yes.

Let’s think logically here, people. Google is a trusted source of information. If you get positive reviews their algorithms should push your website up in a search index. If your business is doing well, and proven to be a reliable source of consumer goods and information, Google wants you on top. Conversely, if you have a ton of bad reviews, you should rank low, or not at all in a Google search index.

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Web Site Search Engine Optimization & SEO Expert

While most online business owners know the importance of optimizing their website, few if any, are experts in the field of Search Engine Optimization. Constantly evolving search engine rules as well as the unknown nature of search engine algorithms makes performing optimization very difficult. In fact, for those not trained in the process it can be time consuming and frustrating. In order to ensure that a website is properly optimized it is best to work with a consultant. A web site SEO expert can effectively optimize a website to ensure continuous growth through improved rankings and conversions.

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What Trends to Avoid in SEO

SEO is a complicated process, for a lot of different reasons. One of the biggest ones is the fact that search engine algorithms are a closely guarded trade secret; as secretive as they are, though, it’s well known that Google uses well over 100 different factors to determine page rank. Their goal is to make it difficult for webmasters and designers to come up with page ranks that their sites don’t deserve. On top of that, the environment changes constantly; what was working in ’04 didn’t work in ’05, and what worked in ’08 doesn’t work in ’10. Here’s a roundup of some bad and/or outdated practices for SEO marketing:

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Why Keyword Density is Important

Keyword densityImproving keyword density on a website is an important consideration when creating website content as well as adding new content (articles, blog posts, etc) towards increasing search engine results. It is important that you understand why keyword density is important, and what it means to your website. Keywords are words that regular internet users use in order to search for information on the internet. Searchers punch these keywords or keyword phrases into the search engine, looking for specific results.

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