Tag Archives: AdWords Campaign

Online Negative Reviews and Effects on SEO

The question here is do online reviews affect your SEO rankings? The answer is a resounding yes.

Let’s think logically here, people. Google is a trusted source of information. If you get positive reviews their algorithms should push your website up in a search index. If your business is doing well, and proven to be a reliable source of consumer goods and information, Google wants you on top. Conversely, if you have a ton of bad reviews, you should rank low, or not at all in a Google search index.

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Optimize Ad Spend and Conversions on Google AdWords

Optimize Ad SpendIn order to optimize ad spend and conversions on AdWords, you need to track your site information regularly. Google Analytics has some great tools for this, if you choose to go through Adwords — which makes sense, since Google has about seventy percent of the market. But the important thing is that you track your site’s statistics, no matter how you do it.

Check to see which keywords are getting the highest click-through rates. How much traffic is entering your site via alternate sources, and what sources are they?

Posted in Pay Per Click | Also tagged , , , , , , , , | Leave a comment
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