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	<title>Internet Marketing Articles &#187; Adtext</title>
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		<title>Google Adwords Optimization</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/google-adwords-optimization.html</link>
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		<pubDate>Tue, 22 Dec 2009 15:42:20 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Adtext]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1454</guid>
		<description><![CDATA[When it comes to advertising with Google Adwords, optimization through trial and error is going to play an important role. Very rarely will an internet marketer choose a keyword combination and a bid amount, and have their work turn into great success right off the bat. For most internet marketers, this process involves a great amount of Google AdWords optimization, where trial &#038; error and split testing has to be employed in order to determine what keyword combinations drive results and which do not. Not every keyword combination, even the most popular, is going to drive consistent results for every advertisement. This means that it will be a process to determine which keywords are going to work for you.]]></description>
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		<title>How to Manage Pay per Click Ads</title>
		<link>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-manage-pay-per-click-ads.html</link>
		<comments>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-manage-pay-per-click-ads.html#comments</comments>
		<pubDate>Thu, 29 Oct 2009 20:55:49 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Adtext]]></category>
		<category><![CDATA[Keyword Management]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Organic Search Engine Optimization]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[site conversion]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1233</guid>
		<description><![CDATA[Organic Search Engine Optimization can take many months, depending on competitive factors, to achieve top organic results.  If you are not willing or able to wait for these results, you are a strong candidate for Pay per Click (PPC) Advertising.  PPC has the strong advantages of (1) immediacy – your ads can appear virtually the [...]]]></description>
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		<title>Why Should You Outsource PPC</title>
		<link>http://www.optimum7.com/internet-marketing/internet-marketing-services/why-should-you-outsource-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/why-should-you-outsource-ppc.html#comments</comments>
		<pubDate>Wed, 02 Sep 2009 14:51:34 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[A/B Testing]]></category>
		<category><![CDATA[Adtext]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[competitive research]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[extensive keyword research]]></category>
		<category><![CDATA[landing page design]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search engine result pages]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=970</guid>
		<description><![CDATA[Pay per Click (PPC) refers directly to those advertisements that accompany Search Engine Result Pages (SERPs) generally along the right hand side as well at the top of the organic results.  In Google the ones just above the organic results are currently shaded in yellow.]]></description>
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		<title>How to Increase Conversion Rates in Google Adwords (PPC)</title>
		<link>http://www.optimum7.com/internet-marketing/new-articles/how-to-increase-conversion-rates-in-google-adwords-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/new-articles/how-to-increase-conversion-rates-in-google-adwords-ppc.html#comments</comments>
		<pubDate>Tue, 28 Oct 2008 04:29:27 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[New Articles]]></category>
		<category><![CDATA[Online Content]]></category>
		<category><![CDATA[Adcopy]]></category>
		<category><![CDATA[Adtext]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[How do I increase conversions]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[optimizing landing pages]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Sponsored Search]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=70</guid>
		<description><![CDATA[Competition is fierce in Pay Per Click Advertising on both Google Adwords and Yahoo Sponsor Search, aka Overture. There's nothing more attractive than displaying your products and services to targeted audiences who are only looking for the specific products and services that you offer.]]></description>
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