You hear it all the time: “I’ll Facebook you!” or “Just check out my MySpace,” but what exactly does that mean. For that matter what in the world is a ‘tweet.’ You have just been introduced to the world of social media. Far more than a simple place to exchange notes and pictures with friends and family, social media like Twitter, FaceBook and MySpace are fast becoming must do’s for any internet business owner. The only question is why? The answer, quite simply is exposure.
On a strictly personal level, social media is defined as Internet websites that allow people to share ideas, pictures, information, opinions and data themselves. This is almost always done free of charge, with little in the way of restriction or interference from others.
Social media works to connect you with people who share common or similar interests. It’s based on the principle that humans are social, seek and need interaction on a regular basis. In addition, it is based in networking … numbers. Those familiar with the 6 Degrees of Separation understand that in theory we are all connected by no more than 6 common spheres or networks. At its most basic level it will take your group of friends and suggest to them that their friends may want to take a look at your page, site or product. The process is actually quite seamless. The key is to engage and contribute and be valuable to the network you are in … that is, if you seek to expand your sphere of influence.
The key to social media for a web business owner is networking, publicity and engagement. Social Media Sites such as YouTube, Facebook, Twitter and LinkedIn are among the most popular. But this will likely change as everything online changes and changes rapidly. The key is you have to be there and be involved if you seek to gain hearts, minds and, yes, new business. These sites use varying motifs but all provide a medium to post and share content. For example, if you are promoting an organic pest control product for your garden, you may want to join gardening groups, green groups or organic groups. This will connect with thousands of people who are at least peripherally interested in what you are promoting. Like networking in real life, networking on social media sites can be exponential. Your green gardening group may have 1000 members, 100 of whom are in the Growing Green Vegetables group. There will be cross posts, cross joiners and more, all of whom will be exposed, once again, to you and your interest or product. Using niches and groups is of paramount importance if you want to make social media sites work for you and your business.
Sounds great right? It can seem all you have to do is join a few groups and sit back and wait to reap the benefits. It isn’t quite that easy. You must also participate in the groups and on your social media site, whichever one you use. Forum postings, blogs, comments and more must be done on a regular basis. The reason for this is two fold. First, once again, it will increase your exposure. Second, you can use these posts, blogs and comments to link directly back to your site, gaining you the all-important traffic increase you are looking for.
Social media allows you to increase the visibility of your own website or product. It can exponentially expand the number of people who are exposed to your ideas or your point of view. Your active participation, contribution, including great content is at the core of any successful online marketing strategy and the social media is no exception. Take advantage of this new marketing tool and see your website traffic increase.
We do this every day for ourselves but more importantly for our clients. Contact us to discuss your Social Media plans.
Why Should I be in Social Media?
On a strictly personal level, social media is defined as Internet websites that allow people to share ideas, pictures, information, opinions and data themselves. This is almost always done free of charge, with little in the way of restriction or interference from others.
Social media works to connect you with people who share common or similar interests. It’s based on the principle that humans are social, seek and need interaction on a regular basis. In addition, it is based in networking … numbers. Those familiar with the 6 Degrees of Separation understand that in theory we are all connected by no more than 6 common spheres or networks. At its most basic level it will take your group of friends and suggest to them that their friends may want to take a look at your page, site or product. The process is actually quite seamless. The key is to engage and contribute and be valuable to the network you are in … that is, if you seek to expand your sphere of influence.
The key to social media for a web business owner is networking, publicity and engagement. Social Media Sites such as YouTube, Facebook, Twitter and LinkedIn are among the most popular. But this will likely change as everything online changes and changes rapidly. The key is you have to be there and be involved if you seek to gain hearts, minds and, yes, new business. These sites use varying motifs but all provide a medium to post and share content. For example, if you are promoting an organic pest control product for your garden, you may want to join gardening groups, green groups or organic groups. This will connect with thousands of people who are at least peripherally interested in what you are promoting. Like networking in real life, networking on social media sites can be exponential. Your green gardening group may have 1000 members, 100 of whom are in the Growing Green Vegetables group. There will be cross posts, cross joiners and more, all of whom will be exposed, once again, to you and your interest or product. Using niches and groups is of paramount importance if you want to make social media sites work for you and your business.
Sounds great right? It can seem all you have to do is join a few groups and sit back and wait to reap the benefits. It isn’t quite that easy. You must also participate in the groups and on your social media site, whichever one you use. Forum postings, blogs, comments and more must be done on a regular basis. The reason for this is two fold. First, once again, it will increase your exposure. Second, you can use these posts, blogs and comments to link directly back to your site, gaining you the all-important traffic increase you are looking for.
Social media allows you to increase the visibility of your own website or product. It can exponentially expand the number of people who are exposed to your ideas or your point of view. Your active participation, contribution, including great content is at the core of any successful online marketing strategy and the social media is no exception. Take advantage of this new marketing tool and see your website traffic increase.
We do this every day for ourselves but more importantly for our clients. Contact us to discuss your Social Media plans.