How to Best Utilize Facebook Lookalike Audiences

Lookalike Audiences For those Internet advertisers who have taken advantage of the advertising service Facebook has built, you know that sometimes it’s tricky to get the right targeting for your campaign. You can try different combinations of interests, demographics, etc. and still not have your campaign succeed. The reason why these campaigns are not always […]

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Guide to Getting the Most out of the New Facebook Pixel

Introduction Facebook recently introduced its new all-in-one pixel for advertisers combining its conversion pixel and custom audience pixel into one site wide pixel that does everything and more. Well, almost everything. By releasing the new Facebook Pixel, Facebook has sought to make it easier for advertisers to track campaign performance and user behavior across their […]

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How to Create Engaging Facebook Ads

How to Create Engaging Facebook Ads

What was the last post on Facebook that really caught your attention as you scrolled down a busy newsfeed? If you can remember the post, then you probably know what about it got your attention. Maybe it mentioned something that you cared about. Or perhaps it was the ad graphic that caught your eye. Whatever […]

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Buffer Add Ons You Won’t Be Able To Resist

scheduling posts on your social media sitesI’m sure you’ve heard of Buffer before. Whether you remember it as the Social Media helper that lets you schedule your wall posts, or the convenient browser extension that lets you share your favorite content with the click of a button, Buffer was designed to make your life easier.

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